About Red Zone Marketing
The Red Zone Story
About Us
What RZM does: Red Zone Marketing is a marketing and management consulting firm devoted to business development. Our focus is on designing sales and marketing strategies, customer service programs and branding and differentiation strategies to help increase your flow of sales. Red Zone Marketing builds business and marketing action plans with systems for accountability and implementation. We also review and supplement existing plans in order to provide another perspective and modified strategies to bring you the success you want.
Who RZM works with: Red Zone Marketing consults with CEO’s, marketing and management teams and entrepreneurs to assist in the creation, structure and systematic operation of business development strategies. We not only design the strategies but often assist in the successful implementation of the same strategies. It’s all about results! We also work extensively with financial advisors and their teams. See all the industries we work with CLICK HERE.
Our one goal: Our goal is NOT to design esthetically pleasing marketing materials — only. Many think that is what marketing is about. Rather, we focus entirely on developing strategies for every client to increase sales and see significant increases in both the top line and the bottom line in the business. Sometimes that includes material development but we are clearly a strategy firm first.
Maribeth Kuzmeski on increasing Red Zone Efficiency: This firm I founded, along with our staff of 6 and an arsenal of virtual specialists, together exist to work with businesses to help them improve their marketing strategies, earn more referrals, develop nearly free viral marketing and media exposure, and of course close more sales. And closing sales is especially important within the 20 — when you’re in the red zone, have done the hard work in acquiring a prospect but now need to execute and score. Yes, it’s a football analogy, but truly in business, as in sports, this is what really matters. Every business has opportunity. What matters is what you do with that opportunity. The difference between a great quarterback and a mediocre one is how they execute when it really matters. That’s it. Because when you have opportunity — you’re in the Red Zone! And, there is no statistic more significant than your Red Zone Efficiency — taking advantage of the opportunities you have, executing and closing the sale.
That’s exactly what we do at Red Zone Marketing and I’d like you to find out more. Look through our website — you’ll find free information to help you build your business, including articles and videos, free downloads and resources. You’ll also find online courses at Red Zone University, webinars, podcasts, books and other tools — all created for businesspeople who want to increase their Red Zone Efficiency — take what you have been doing, and do it just a little bit better.
More From Maribeth: Using easy-to-implement tools and tactics, I work with and teach leaders how to identify and capture the potential business that’s often “hidden in plain sight.” We help put systems in place that make it easy to win clients and customers, build strong relationships, and keep them coming back.
I have written four books on marketing and sales including my two newest books published by Wiley — The Connectors: How The World’s Most Successful Businesspeople Build Relationships and Win Clients For Life (Sept 2009) and …And The Clients Went Wild: How Savvy Professionals Win All The Business They Want (Sept 2010).
I live in the Chicago area, am married and have two awesome teenagers. My passion is sports of all kinds — especially the Green Bay Packers — and I’ve even taken up being a recreational marathoner as of late. I’m not too fast — but I’m finally getting that running thing down. I graduated with a degree in journalism from Syracuse University and have an MBA from The George Washington University. Click here for formal bio.
Click here to download Maribeth’s Football Card/Business Card
