Strategies for Winning All the Business You Want.
September 2009
The Archives
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09.28.09Contrarian Networking – Just Do The Opposite of What Other’s are DoingBlog from Maribeth Kuzmeski of Red Zone Marketing In general, networking to increase sales quickly can often be a frustrating undertaking. Many businesspeople join their local chamber of commerce or other business-networking group, excited by the prospect of turning these new contacts into customers. What we often forget is that others are there for the same purpose – getting the message out there about their business. Much time can then be wasted talking at each other during these events rather than looking for opportunities to work with each other. The result: The networking experience doesn’t live up to expectations; so we quit ...
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09.21.09Using Words to Become a Great ListenerBlog from Maribeth Kuzmeski of Red Zone Marketing Being a great listener is not just about sitting back politely, providing appropriately timed head nods of encouragement, and taking in what another in a conversation is saying. If you can’t engage the person you are in a conversation with, then more often than not, you are not going to have to listen for very long, especially if you are just meeting this person. By watching some of our connector clients at Red Zone Marketing in action, I’ve observed that being a great listener comes down to getting the other person talking. How do I ...
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09.16.09The Connectors: Yours to ReviewBlog from Maribeth Kuzmeski of Red Zone Marketing We are finally here, the Two Minute Warning. The clock's stopped, but the game is far from over. My new book, The Connectors is released next week (September 22), and I could not be more thrilled. It is all about building relationships. Now who would I be as a writer of a book on relationships, if I did not reach out myself and invite you to join in on the conversation. I would like to give 20 of you copies of The Connectors. I want your honest feedback and reviews. Leave me a comment below ...
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09.09.09What Makes Successful PeopleBlog from Maribeth Kuzmeski of Red Zone Marketing What makes successful people so, well, successful? It’s tempting to think that those at the top of the ladder know something the rest of us mere mortals don’t—and at a time when we’re all desperate to hold onto jobs, clients, and market shares, the quest for that missing ingredient takes on new gravity. But that “special something” you’ve been searching for isn’t an uncanny ability to predict the market’s future, a membership with MENSA or a top secret business formula. Quite simply, what sets you apartfrom the competition is your ability to connect. Whether ...
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