Strategies for Winning All the Business You Want.
October 2009
The Archives
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10.27.09Do you make them pause?Blog from Maribeth Kuzmeski of Red Zone Marketing Sargento Cheese says in its advertising, “Persnickety People, Exceptional Cheese” (yes, of course I was in Green Bay when I saw the ad). But with all the ads that you see in a day – why do you remember some, and not others? Sargento uses a very unique word, persnickety, to describe itself. I wondered whether that was a good or bad thing. I concluded that persnickety people must be good if they are making cheese, but they would probably be bad for customer service. Regardless, it made me pause. AND remember ...
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10.20.0910 Best Opening Lines to Make a ConnectionBlog from Maribeth Kuzmeski of Red Zone Marketing I’ve asked many successful connectors – What do you say to open conversations with others? Are there magic words you use that make strangers open up and actually want to talk with you? What do you say to allow people to connect with you? The key is to help them connect with you, and in turn, you with them. You want to listen, not necessarily talk. To do that, you can control the conversation for as long as you want by asking good questions, paying attention by listening, and really separating yourself ...
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10.13.09A New Mindset. A New Race.Blog from Maribeth Kuzmeski of Red Zone Marketing As I was running this morning I realized something about the power of having the right mindset. Choosing how you are going to look at something can change everything. I have to disclose here, that I am not really a “runner.” I started running a couple of years ago and began in response to a “dare” a friend made to enter and run in a marathon. That was two years ago. Since then, my focus surrounding running has been on the previously unattainable thought – FINISHING a marathon. Every training run and every ...
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10.05.09Delegation Works. But You Have to Connect!Blog from Maribeth Kuzmeski of Red Zone Marketing Delegation is great. It allows us to accomplish so much more by handing off tasks to others so that we can achieve more in our own day. However, sometimes we forget that it is more than just telling someone what to do. What we are really doing is entrusting someone else with a task. When we entrust someone with something, we are doing something more than just throwing a project on their desk and demanding it be returned to us with corrections by 5:00. We are saying, “I trust that you ...
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