Strategies for Winning All the Business You Want.
November 2009
The Archives
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11.24.09Strategy Before Tactics = Sales!Blog from Maribeth Kuzmeski of Red Zone Marketing You have a strategy, right? You don’t just go from one tactic to another – depending on what is the next hot idea – do you? Well, actually we all do from time to time. And when business conditions are more difficult we often go into survival mode and think only of the tactics that will bring us more immediate sales. We may announce a promotion, advertise a sale, reduce the price, develop an alternative offering, etc. But, a business needs a “Marketing Reason.” Simply selling products or services to ...
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11.17.09Why Increasing the “Social IQ” of Politicians Could Save The US (and how it improves your life too)Blog from Maribeth Kuzmeski of Red Zone Marketing Today’s politicians fight, bad mouth each other, ridicule, scream, occasionally tell half-truths, and cause overall frustration for many. Whether you’re a Republican, Democrat, or somewhere in-between, I think we would all agree that if there was more listening, cooperation, and compromise, there would be a lot more accomplished. But in order to do this, our politicians must stop pointing condemning fingers at each other and connect with each other. Politicians should take a lesson from business. In business, compromise and collaboration are facts of everyday life. It is how things get done. Many ...
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11.10.09Become the Media & Reach the Most ElusiveBlog from Maribeth Kuzmeski of Red Zone Marketing Have you been staring at that list you made of important contacts to keep in touch with, trying to figure out how you should reach out to them next? Do you need a new and unique way to connect with them? Become the media. One great way to connect with those on your Powerful Connections list is by “becoming the media.” Members of the media interview others, write articles, and host radio and TV shows. Want to hear the good news? You can do this too - all from your desk. Here’s How: Today, thanks ...
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11.03.09Connect the ConnectorsIf you’ve read The Connectors, connect with others by sharing what you’ve learned. Share the value you found in what you read, by letting your friends know. Have you become a better connector? How has this book impacted your relationships? If you know of other connectors that have not read this book yet, forward this on to them so that they too can begin to become better and more successful connectors. And don’t forget to check out www.TheConnectorsBook.com for access to the free downloads and resources mentioned throughout the book.
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11.02.0910 Questions Great Connectors Ask at Networking EventsBlog from Maribeth Kuzmeski of Red Zone Marketing A couple of weeks ago I shared with you the 10 Best Opening Lines to Make a Connection. Getting people to open up to you is a great first step, but then, to make a stronger connection you need to keep them talking. So what are the right questions to ask to get others to open up? 10 Questions Great Connectors Ask at Networking Events 1. Tell me about your business. What do you do? 2. What’s the most unique aspect of what you do? 3. What ...
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