January 2010

The Archives

• 01.27.10
  The Small Business Underdog: How to go head to head with the big dogs of business. Business, Marketing, Small Business | (0)

  tweetmeme_source = 'redzonemarketer'; Blog from Maribeth Kuzmeski of Red Zone MarketingThe big corporations of the world seem to have endless resources to force smaller companies into submission.  They have in-house marketing teams and hire advertising agencies to create marketing collateral, websites, messaging, advertising, direct mail, and email campaigns. They test and retest, conduct quantitative analysis to measure market share, develop new creative messaging, focus on brand development, and more!  They hire the best and brightest out of business school and pay them hefty salaries. Marketing budgets are in the millions. TV advertising budgets alone are in the hundreds of thousands to ...

  Tagged: David and Goliath, Maribeth Kuzmeski, Marketing, Red Zone Marketing, Small Business
  
• 01.20.10
  What is your connector style (and what does it say about you)? Connectors, Relationships | (0)

  // Blog from Maribeth Kuzmeski of Red Zone Marketing Today the ability to create effective business relationships and connect with others is becoming more important than ever for success. A businessperson’s ability to establish meaningful relationships fast is essential as our world becomes more connected technologically, but less so physically. Those that are able to create bonds, engage others, and develop impactful business relationships have – and will – win in this changing environment. How would you categorize yourself as a connector?  Are you a Power Connector, Energy Connector, or a Social Connector? Knowing how you interact with ...

  Tagged: business networking, business relationships, connecting, Connectors, Maribeth Kuzmeski, Red Zone Marketing, relationship building
  
• 01.13.10
  What Kind of Brand Do You Have? Branding, Business, Corporate Image | (0)

  tweetmeme_source = 'redzonemarketer'; Blog from Maribeth Kuzmeski of Red Zone MarketingIf you were to act with conduct that causes extensive negative public relations, would your entire company disintegrate? How closely tied are your individual actions to your company’s brand and well-being? In general, if an individual at a corporation caused trouble, that position in the company would be replaced, the company would manage the bad PR, and everyone would move on. The United States doesn’t cease to exist if a president has a scandal. The CEO of a company can rarely bring down an entire firm.Tiger Woods, Donald Trump and Martha ...

  Tagged: brand management, Branding, business reputation, corporate branding, Corporate Image, Donald Trump, Maribeth Kuzmeski, Martha Stewart, Red Zone Marketing, Tiger Woods
  
• 01.05.10
  The Year of The… Connector! Business, Connectors, Networking, Relationships, Sales | (0)

  tweetmeme_source = 'redzonemarketer'; Blog from Maribeth Kuzmeski of Red Zone MarketingAs we continue to navigate our way through the new world of social media, mobile technology, and the ever-expanding Internet, it is actually becoming easier than ever to connect with others. But when there are so many new ways to connect with people popping up every day, it is important to slow down and consider what really brings us success. Is it tweeting 100 times per day or having 500 businesspeople in your LinkedIn network? Those that are able to master impactful connections with others, both online using these tools and ...

  Tagged: 2010, business success, Connectors, Maribeth Kuzmeski, Red Zone Marketing, relationship development, social medial
  

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