Strategies for Winning All the Business You Want.
February 2010
The Archives
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02.24.10Are You a Problem Solver or a Problem Blamer?Blog from Maribeth Kuzmeski of Red Zone Marketing I fly a decent amount and have had a lot of good and a lot of bad experiences with the airlines. The biggest issue I have with the airlines, especially my carrier of choice, is not that they make mistakes. I don’t expect any business to be perfect. At issue is how they deal with problems. Too often, their first reaction is to put the problem back with me. The protocol seems to be to assume first that the customer is wrong (blame), and take responsibility much later, if ever. How do you ...
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02.03.10The Biggest Mistake in Marketing// Blog from Maribeth Kuzmeski of Red Zone Marketing The biggest mistake made in marketing -- and a reason that success can be so elusive -- is failing to clearly explain what you are selling. Specifically, the benefits to your consumer. We’re all looking for the answer to one very specific question: What’s in it for me? Consumers rarely make buying decisions based on a product or service’s features; yet that’s what most businesses promote over and over again. People don’t buy features; they buy the benefits that those features offer. Does what you are selling save me time, cut down ...
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02.02.10WGN News- The Year of the Connectortweetmeme_source = 'redzonemarketer'; Blog from Maribeth Kuzmeski of Red Zone Marketing I was invited to talk about the power of Connectors on WGN News this afternoon. Check out the video above to get some quick tips on how you can be a better connector in 2010.
recent posts
- What is Your Simple, Repeatable Statement of Value?
- He’s Just Not That Into You! 3 Ways to Connect Quicker with Prospects
- The Agony of Defeat
- Getting People to Watch Your Videos
- 5 Quick Steps for Creating Great Videos
- The One Thing In Business That is Priceless
- Disconnecting Your Connected Kids During The Holidays
