Strategies for Winning All the Business You Want.
March 2010
The Archives
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03.31.10Messaging is Critical – How’s Yours?Blog from Maribeth Kuzmeski of Red Zone Marketing When someone asks, “What do you do?” how valuable is your answer? A run of the mill, “I am a financial advisor” or “I run a consulting firm” response has the person who asked knowing almost less about you than before they asked. You gave them a phone book response. You were about as personable and memorable as a business directory. AND you’ve forced them to jump to a conclusion about what you said and what it means to them because you have given them so little valuable information about what you actually ...
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03.24.103 Lessons for CEO’s from Reality TV Show Undercover BossBlog from Maribeth Kuzmeski of Red Zone Marketing The top rated CBS reality show, Undercover Boss, offers some real and valuable lessons for the business world. If you’ve never watched, the reality show follows chief executives at companies, such as Waste Management, 7-Eleven and even Hooters, as they work “undercover” alongside their unknowing employees. And although I’m not a big fan of reality TV (to say the least), I am a big fan of Undercover Boss because of the business lessons it shares. When was the last time you operated on the line, did the work of your assistant, or went back ...
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03.17.10Sharing Your Credit Card Purchases with the World is the Hot New Trend. Are You Kidding Me?!// Blog from Maribeth Kuzmeski of Red Zone Marketing Would you want the purchases you make on credit cards public for the world to see? Allowing friends and strangers to not only see what you buy, but share their thoughts and comments about it too? Well now you can if you sign up at Blippy.com, a website started in January that allows you to, “see and discuss what everyone is buying.” Most of us make credit card purchases on a regular basis, if not daily. I use my ATM card to purchase items sometimes several times a day instead of using cash. ...
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03.10.10Are Introverts the Better Connectors?// Blog from Maribeth Kuzmeski of Red Zone Marketing You might not be the type of person who loves to socialize, attend big parties, and network whenever the opportunity presents itself. But to be a great connector, you don’t have to. Successful connectors who would be classified as introverts will often enter into a social situation with a plan for those they want to meet and connect with. They aren’t looking to talk to anyone and everyone, but would rather reach out with more purpose, to select individuals. And going into a social situation with a plan almost always produces better ...
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03.03.10Microsoft releases technology for Connecting – How can it impact your business?// Blog from Maribeth Kuzmeski of Red Zone Marketing Microsoft has just released Outlook Social Connector, an add-in for Outlook that links your emails and contacts to your LinkedIn network. It’s available as a free download for Outlook 2003, Outlook 2007 and Outlook 2010. It allows you to view existing LinkedIn connection profiles, their profile picture, recent updates, and allows you to add new connections without ever leaving your Outlook inbox. While you are reading your regular e-mail messages in Outlook, you can see the “People Pane” below the message and view the picture, name, and title of the sender. You can ...
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