Strategies for Winning All the Business You Want.
May 2010
The Archives
-
05.26.10Are You Working in the Red Zone, or Just Working?Blog from Maribeth Kuzmeski of Red Zone Marketing What is worth the effort in your business? Where does your productivity and focus pay off the most? Of course, the activities that produce the greatest results are not the easiest. The biggest successes often come when we are in the difficult, magnified, and critical “red zone.” The red zone is a common football term. In football, it is the final 20 yards on the field before the end zone. It is the area on the field where the team either scores or does not. Frankly, all ...
-
05.19.103 Reasons Some Financial Advisory Firms Have NOT RecoveredBlog from Maribeth Kuzmeski of Red Zone Marketing I know a few financial advisors who, just 3 years ago, were extremely successful. People were lining up to work with them. Today, they are just shells of their former selves. Why haven’t they recovered like many of the other advisory firms that survived after the market downturn? Why isn’t 2010 turning into a great and profitable year for them? Why are they having trouble acquiring new clients? Why isn’t their marketing working? If you find yourself in this boat don’t give up hope yet. A ...
-
05.12.10Are Your Rules Made To Be Broken?Blog from Maribeth Kuzmeski of Red Zone Marketing Sometimes the rules and regulations that are created are so ridiculous that it seems that they can’t possibly have been designed to follow. It makes you wonder if some rules really were just meant to be broken, even in our own businesses. Last week I was on a flight from Detroit to Chicago. There was a line of thunderstorms moving through Chicago so we boarded our plane in Detroit and then waited on the tarmac for a clearing in the weather before taking off. Then, after ...
-
05.05.10The Detrimental Business Relationship: Are You Putting Yourself at Risk?It is enticing to take on new clients quickly that seem to have everything that you want, especially the willingness and ability to buy. But what if, in your haste to sign on this great new client, you don’t properly assess how this person will act as a client (it goes the same for business partners, alliances, and friends). Have you taken into consideration not only your short-term benefits, but also the long lasting impact this relationship could carry on you and your company? All clients are not created equal. All people are not either. You find out all you need ...