Are you using video to connect with prospects, clients, referrals, and potential alliances? Did you know that a website with a video is 53 times more likely to come up on the first page of results on Google than the exact same page without video? (Forrester Research)

Here are 5 simple and effective ways to use video and show off your firm’s personality:

 
1. Do a quick video tour of your office. Let people who haven’t been to your office see it from the exterior to interior. In less than 2-3 minutes someone can see your office, meet the staff, and feel a little more comfortable with your surroundings before they visit your office. Post your video tour on your Facebook Fan Page or website. It is perfect if you are moving into a new office space or have prospects that may be nervous to come in to see you the first time. Your quick video tour is similar to the hot new trend – a behind the scenes look at your firm. Oprah, Deadliest Catch, Chelsea Handler, Martha Stewart and even Howard Stern have behind the scenes video. Why not you!

 

2. Record a short walk on video introduction of your company (30 seconds or less) for your website home page.  (See an example of a 10 second walk on video at Red Zone Marketing). It is a unique way to welcome and greet your site visitors that will stand out in their minds.

 

3. Interview someone in your industry for 5-7 minutes to give viewers some quick insights and value from you and your interviewee. Use prepared questions and answers. For instance, interview another professional that also calls on your target market like an estate planning attorney or economist. Become the media yourself – why wait for them to put you on TV! Put it up yourself!

 

4. Add a short video to your LinkedIn Company Page describing a product or service you offer. What a differentiator from everyone else! To find out how, here are some quick instructions.

 

5. Use video (and a service like AdvisorTLC.com) to invite people via video to your next event or seminar.  If you want to get their attention, try skipping the bulk mail!

Video connects and gives viewers an inside look into your firm, insight, knowledge and personality. Don’t keep your best side a secret!