7 Quick Questions to Evaluate Your Website

Here are some initial questions to evaluate the WOW on your website:

1. Do you think your website stops people in their tracks with your compelling messaging or headline?

2. Do you think visitors know they’ve arrived at the right place for them and their needs when they arrive at your site?

3. Do you find that visitors regularly go to 2, 3 or more pages inside your site?

4. Does your site have strong hooks and calls to action?

5. Do you think your site evokes a response of introspection, laughter, fear or discussion?

6. Are you receiving first contacts from prospects through your website?

7. Do you think your referrals and prospects are finding and visiting your site before coming in for an appointment?

The answer to all of these questions should be, unequivocally, YES! And if you use Google Analytics (google.com/analytics) you can track the answers to many of these questions without guessing.

The number one most important aspect to your website is the messaging. And no matter the design of your site, your words need to be powerful and compelling to your target market. Fewer words are better, but the words you choose have to move people to take some action. Website writing requires an approach that is more marketing than information. Your copy need to explain who you are as much as what you do. It needs to grab the reader to get them to notice and continue reading on. Ideally your website copy should compel visitors to act on something (contact your office, download a free report or whitepaper, sign up for your email newsletter, register for a seminar or event, etc).

The number two most important aspect to your website is the design. Compelling design needs to include elements of interactivity like short videos, pictures of people that work in your office, easy to use navigation, social media and immediate access to valuable information.

Ultimately, if your website is not meeting the mark we recommend first to simply rewrite your site to grab the attention of those that have found their way to your site. Many of your visitors may be referrals who may need just a little push forward. And fixing your website copy is a relatively quick fix to turning your site into a marketing tool that will convert visitors to interested prospects and ultimately clients.