Strategies for Winning All the Business You Want.
Category
Branding
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02.01.12What is Your Simple, Repeatable Statement of Value?The biggest mistake made in marketing — and a reason that success can be so elusive— is to not clearly explain who you are and what you offer. At a business function, when someone asks what you do, how do you answer? Many advisors simply say, “I’m a financial advisor.” Oftentimes, however, when that question is asked, because of misconceived perceptions about the industry, your black and white answer actually causes people to want to talk with you less! And we know this! For the past 12 months I have asked groups of financial advisors how they answer this question and ...
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12.28.11The One Thing In Business That is PricelessThere is one thing in business that is not worth anything. It is priceless. Whether you have actively developed an online presence or not, one of the most important tasks in 2012 is protecting your reputation! Yes, managing your reputation today must include your online reputation. Much as you would protect your credit, it is crucial to regularly check for activity connected to your name and your business. Anyone can post information about you whether you have a strong web and social media presence or not. Ultimately, it’s better to develop your own online reputation so you are in control of ...
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11.09.11Do I Need SEO?Here are 3 tell-tale signs that you may need to focus on Search Engine Optimization (SEO) to improve and enhance your online presence: 1. You type in your name or your business name in a Google Search and you don’t come up on the first page of search results. People won’t typically search past the first page. 2. You type in a commonly searched term in Google that someone may use to find a business in your industry like “financial advisor” or “investment advisor” along with your city name - and you don’t come up on the first page of search results. 3. ...
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10.26.11Does Your Website Have People Saying “WOW” (in a good way)?7 Quick Questions to Evaluate Your Website Here are some initial questions to evaluate the WOW on your website: 1. Do you think your website stops people in their tracks with your compelling messaging or headline? 2. Do you think visitors know they’ve arrived at the right place for them and their needs when they arrive at your site? 3. Do you find that visitors regularly go to 2, 3 or more pages inside your site? 4. Does your site have strong hooks and calls to action? 5. Do you think your site evokes a response of introspection, laughter, fear or discussion? 6. Are you receiving first ...
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10.05.11If you’re so unique, why isn’t everyone talking about you?• If you are really, truly unique then people would be talking and spreading the news about your firm. Do they? • If you are delivering exceptional products and/or services, why aren’t more people spreading the word? • If you care more than most, why don’t more people share that fact with others? The reasons? Either your perception is not matched by your clients’ perception or YOU ARE unique and exceptional, but others are unsure how to verbalize it and share you with others. Here are three solutions to get others to share your uniqueness: 1. Have a prepared statement that describes the uniqueness ...
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09.28.113 Important Branding Lessons from Sarah PalinSarah Palin went from nowhere to everywhere in just a few short months. Imagine your business becoming a household name, a business on the tip of everyone’s tongues in such a short period of time. Wouldn’t it be great if our businesses could do just that? Whether you are a fan of Sarah Palin or not, she has certainly created quite a buzz around her formerly unknown self. Love her or hate her, you have to respect that she gets people talking, gets them to remember who she is. She has also made a lot of money in the process of ...
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09.21.115 Quick Tips for Creating a Compelling Facebook Business PageWhy would someone take the time to go to your Facebook Page for your business? Here are 5 tips for creating a results-oriented Facebook Page for your business that get people to take action and “Like” your page. 1. First and most important, determine WHY someone would want to spend time at your Facebook Fan page. Create a list of potential value before you start. Just because you have a Facebook page for your business does not mean people will want to go there. Value could include a free download of a report for those that “like” your page. The topic ...
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06.29.11Create a “Branding One Sheet” to Acquire More ReferralsYour one page brand overview is an incredibly helpful marketing piece that will guide those who could refer you to effectively describe what you do. And, it will help those within your firm describe the company consistently and concisely as well. There are 5 sections to include in your “Branding One Sheet.” 1. What makes us different? Describe what you do that is truly unique (it may just be you and your team that truly make you stand out). 2. One sentence firm description or tagline. We're in business to… (a simple sentence that your referrer will remember). 3. Our ideal client. Our ...
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06.15.11Create a Searchable and Simple Brand PresentationWithout spending any money, firms can create a simple brand presentation and place it where it can be found by prospects. In addition to your website and your online presence, a simple brand presentation is a very viable way to have your services found by qualified prospects online. To get the most out of a brand presentation, uploading it to a document-sharing website such as SlideShare is a great idea. SlideShare enables viewers to download your presentation, giving the opportunity for many more people to find and see it. And, SlideShare documents often appear at the top of searches for a ...
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06.01.117 Steps for Releasing Valuable Content through Social MediaValuable content is the key to getting and keeping people interested in your social media sites. You can put endless amounts of time and effort into creating your social media profiles, but if your content is lacking, so will your following. And, your social media is an extension of your brand so it needs to be representative of who you believe your firm is. Here are 7 steps to prepare for the development of consistent and valuable content: 1. Take 1 hour and go through pre-approved or pre-written content available to you (or have a staff member do this) and create ...
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