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	<title>Red Zone Marketing&#039;s Blog &#187; Branding</title>
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	<link>http://redzonemarketing.com/blog</link>
	<description>Strategies for Winning All the Business You Want.</description>
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		<title>The Number One Marketing Mistake</title>
		<link>http://redzonemarketing.com/blog/business/the-number-one-marketing-mistake/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-number-one-marketing-mistake</link>
		<comments>http://redzonemarketing.com/blog/business/the-number-one-marketing-mistake/#comments</comments>
		<pubDate>Tue, 13 Mar 2012 21:03:32 +0000</pubDate>
		<dc:creator>Maribeth Kuzmeski</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[benefits]]></category>
		<category><![CDATA[business messaging]]></category>
		<category><![CDATA[define your brand]]></category>
		<category><![CDATA[financial advisor]]></category>
		<category><![CDATA[financial advisory firm]]></category>
		<category><![CDATA[Maribeth Kuzmeski]]></category>
		<category><![CDATA[marketing mistake]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[Red Zone Marketing]]></category>
		<category><![CDATA[USP]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://redzonemarketing.com/blog/?p=500</guid>
		<description><![CDATA[You can set your marketing budget as high as you would like, but if your messaging fails to properly present you and your firm, it’s wasted money.]]></description>
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		<title>Transform Stale Messaging with 5 Key Questions</title>
		<link>http://redzonemarketing.com/blog/business/transform-stale-messaging-with-5-key-questions/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=transform-stale-messaging-with-5-key-questions</link>
		<comments>http://redzonemarketing.com/blog/business/transform-stale-messaging-with-5-key-questions/#comments</comments>
		<pubDate>Wed, 29 Feb 2012 04:05:02 +0000</pubDate>
		<dc:creator>Maribeth Kuzmeski</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[advisory firm]]></category>
		<category><![CDATA[business messaging]]></category>
		<category><![CDATA[copy writing for business]]></category>
		<category><![CDATA[define brand]]></category>
		<category><![CDATA[financial advisor]]></category>
		<category><![CDATA[Maribeth Kuzmeski]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[prospect]]></category>
		<category><![CDATA[Red Zone Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[website copy]]></category>
		<category><![CDATA[website messaging]]></category>

		<guid isPermaLink="false">http://redzonemarketing.com/blog/?p=489</guid>
		<description><![CDATA[Is your messaging bland and forgetful? Your messaging is a critical part of your brand. It is essential that you take the to truly define and message your benefits.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is Your Simple, Repeatable Statement of Value?</title>
		<link>http://redzonemarketing.com/blog/business/what-is-your-simple-repeatable-statement-of-value/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-is-your-simple-repeatable-statement-of-value</link>
		<comments>http://redzonemarketing.com/blog/business/what-is-your-simple-repeatable-statement-of-value/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 03:27:04 +0000</pubDate>
		<dc:creator>Maribeth Kuzmeski</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Success Tips]]></category>
		<category><![CDATA[client acquisition]]></category>
		<category><![CDATA[company story]]></category>
		<category><![CDATA[compelling story]]></category>
		<category><![CDATA[elevator pitch]]></category>
		<category><![CDATA[elevator speech]]></category>
		<category><![CDATA[financial advisor]]></category>
		<category><![CDATA[Maribeth Kuzmeski]]></category>
		<category><![CDATA[Red Zone Marketing]]></category>
		<category><![CDATA[Simple Repeatable Statement of Value]]></category>
		<category><![CDATA[SRSV]]></category>

		<guid isPermaLink="false">http://redzonemarketing.com/blog/?p=475</guid>
		<description><![CDATA[If you know what you say will have a negative response, why don’t you say something different?]]></description>
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		<title>The One Thing In Business That is Priceless</title>
		<link>http://redzonemarketing.com/blog/business/the-one-thing-in-business-that-is-priceless/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-one-thing-in-business-that-is-priceless</link>
		<comments>http://redzonemarketing.com/blog/business/the-one-thing-in-business-that-is-priceless/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 04:22:06 +0000</pubDate>
		<dc:creator>Maribeth Kuzmeski</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Corporate Image]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[2012]]></category>
		<category><![CDATA[Google Alert]]></category>
		<category><![CDATA[Maribeth Kuzmeski]]></category>
		<category><![CDATA[monitor]]></category>
		<category><![CDATA[online presence]]></category>
		<category><![CDATA[Red Zone Marketing]]></category>
		<category><![CDATA[web presence]]></category>
		<category><![CDATA[web reputation]]></category>

		<guid isPermaLink="false">http://redzonemarketing.com/blog/?p=463</guid>
		<description><![CDATA[Whether you have actively developed an online presence or not, one of the most important tasks in 2012 is protecting your reputation!]]></description>
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		<title>Do I Need SEO?</title>
		<link>http://redzonemarketing.com/blog/business/do-i-need-seo/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=do-i-need-seo</link>
		<comments>http://redzonemarketing.com/blog/business/do-i-need-seo/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 03:47:35 +0000</pubDate>
		<dc:creator>Maribeth Kuzmeski</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[Web/Tech]]></category>
		<category><![CDATA[found]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[Maribeth Kuzmeski]]></category>
		<category><![CDATA[meta tags]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online presence]]></category>
		<category><![CDATA[Red Zone Marketing]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[searchability]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[web presence]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[website improvements]]></category>

		<guid isPermaLink="false">http://redzonemarketing.com/blog/?p=442</guid>
		<description><![CDATA[If you don’t like what your results are in the above 3 Tell-Tale Signs You Need SEO, here are 6 solutions and most of them are FREE!]]></description>
		<wfw:commentRss>http://redzonemarketing.com/blog/business/do-i-need-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does Your Website Have People Saying “WOW” (in a good way)?</title>
		<link>http://redzonemarketing.com/blog/business/does-your-website-have-people-saying-%e2%80%9cwow%e2%80%9d-in-a-good-way/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=does-your-website-have-people-saying-%25e2%2580%259cwow%25e2%2580%259d-in-a-good-way</link>
		<comments>http://redzonemarketing.com/blog/business/does-your-website-have-people-saying-%e2%80%9cwow%e2%80%9d-in-a-good-way/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 04:37:18 +0000</pubDate>
		<dc:creator>Maribeth Kuzmeski</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[Web/Tech]]></category>
		<category><![CDATA[company website]]></category>
		<category><![CDATA[Maribeth Kuzmeski]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[online presence]]></category>
		<category><![CDATA[Red Zone Marketing]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[website copy writing]]></category>
		<category><![CDATA[website design]]></category>
		<category><![CDATA[website evaluation]]></category>

		<guid isPermaLink="false">http://redzonemarketing.com/blog/?p=438</guid>
		<description><![CDATA[7 Quick Questions to Evaluate Your Website -
Here are some initial questions to evaluate the WOW on your website]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>If you’re so unique, why isn’t everyone talking about you?</title>
		<link>http://redzonemarketing.com/blog/business/if-you%e2%80%99re-so-unique-why-isn%e2%80%99t-everyone-talking-about-you/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=if-you%25e2%2580%2599re-so-unique-why-isn%25e2%2580%2599t-everyone-talking-about-you</link>
		<comments>http://redzonemarketing.com/blog/business/if-you%e2%80%99re-so-unique-why-isn%e2%80%99t-everyone-talking-about-you/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 03:10:16 +0000</pubDate>
		<dc:creator>Maribeth Kuzmeski</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Success Tips]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[Maribeth Kuzmeski]]></category>
		<category><![CDATA[online presence]]></category>
		<category><![CDATA[Red Zone Marketing]]></category>
		<category><![CDATA[referral]]></category>
		<category><![CDATA[share uniqueness]]></category>
		<category><![CDATA[unique]]></category>
		<category><![CDATA[uniqueness]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://redzonemarketing.com/blog/?p=430</guid>
		<description><![CDATA[Here are three solutions to get others to share your uniqueness]]></description>
		<wfw:commentRss>http://redzonemarketing.com/blog/business/if-you%e2%80%99re-so-unique-why-isn%e2%80%99t-everyone-talking-about-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 Important Branding Lessons from Sarah Palin</title>
		<link>http://redzonemarketing.com/blog/business/3-important-branding-lessons-from-sarah-palin/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=3-important-branding-lessons-from-sarah-palin</link>
		<comments>http://redzonemarketing.com/blog/business/3-important-branding-lessons-from-sarah-palin/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 04:35:32 +0000</pubDate>
		<dc:creator>Maribeth Kuzmeski</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Corporate Image]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[building a brand]]></category>
		<category><![CDATA[financial advisor]]></category>
		<category><![CDATA[Maribeth Kuzmeski]]></category>
		<category><![CDATA[Red Zone Marketing]]></category>
		<category><![CDATA[Sarah Palin]]></category>
		<category><![CDATA[unique]]></category>

		<guid isPermaLink="false">http://redzonemarketing.com/blog/?p=427</guid>
		<description><![CDATA[Here are 3 lessons on branding that I think we can learn from Sarah Palin. Her methods may seem a little mad, but fundamentally we can all learn a thing or two from her when it comes to branding. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Quick Tips for Creating a Compelling Facebook Business Page</title>
		<link>http://redzonemarketing.com/blog/business/5-quick-tips-for-creating-a-compelling-facebook-business-page/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=5-quick-tips-for-creating-a-compelling-facebook-business-page</link>
		<comments>http://redzonemarketing.com/blog/business/5-quick-tips-for-creating-a-compelling-facebook-business-page/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 06:29:43 +0000</pubDate>
		<dc:creator>Maribeth Kuzmeski</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook business page]]></category>
		<category><![CDATA[Facebook company page]]></category>
		<category><![CDATA[Facebook likes]]></category>
		<category><![CDATA[Facebook Welcome Page]]></category>
		<category><![CDATA[financial advisor]]></category>
		<category><![CDATA[Maribeth Kuzmeski]]></category>
		<category><![CDATA[Red Zone Marketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[valuable content]]></category>

		<guid isPermaLink="false">http://redzonemarketing.com/blog/?p=425</guid>
		<description><![CDATA[Why would someone take the time to go to your Facebook Page for your business? Here are 5 tips for creating a results-oriented Facebook Page for your business that get people to take action and “Like” your page.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Create a “Branding One Sheet” to Acquire More Referrals</title>
		<link>http://redzonemarketing.com/blog/business/create-a-%e2%80%9cbranding-one-sheet%e2%80%9d-to-help-acquire-referrals/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=create-a-%25e2%2580%259cbranding-one-sheet%25e2%2580%259d-to-help-acquire-referrals</link>
		<comments>http://redzonemarketing.com/blog/business/create-a-%e2%80%9cbranding-one-sheet%e2%80%9d-to-help-acquire-referrals/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 01:48:40 +0000</pubDate>
		<dc:creator>Maribeth Kuzmeski</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Corporate Image]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[branding one sheet]]></category>
		<category><![CDATA[financial advisor]]></category>
		<category><![CDATA[financial services]]></category>
		<category><![CDATA[Maribeth Kuzmeski]]></category>
		<category><![CDATA[one sheet]]></category>
		<category><![CDATA[Red Zone Marketing]]></category>
		<category><![CDATA[referral acquisition]]></category>

		<guid isPermaLink="false">http://redzonemarketing.com/blog/?p=378</guid>
		<description><![CDATA[Your one page brand overview is an incredibly helpful marketing piece that will guide those who could refer you to effectively describe what you do. And, it will help those within your firm describe the company consistently and concisely as well. ]]></description>
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