Event Marketing

12.07.11

Getting People to Actually Attend Your Events, Workshops, Meetings Business, Event Marketing, Small Business, Speaking | (0)
Which is more important? Choosing the location, food, presentation, and other meeting prep OR getting the right people to your event? Well of course it is the latter. But it seems that many spend much more time on the upfront prep work and much less on driving people to the event. The good news is that there are new strategies beyond sending out invitations and hoping for the best. In addition to your invitations, here are 3 ways to build attendance and keep the value buzzing. 1. Build Buzz For Your Event (ie. Give them something to talk about!) Develop content beyond ...
04.21.10

3 Simple Ways to get RESULTS at your next event Event Marketing | (0)
Blog from Maribeth Kuzmeski of Red Zone Marketing Event marketing is hardly a sure thing for attracting new referrals and new business. You may be able to get the crowds through the door, but what are they there for? Even with its challenges, however, event marketing is still one of the best ways to gather potentially interested individuals for a specific purpose - the scheduled event. But there are three simple things that may significantly improve the results of your next event. 1. Compelling invite. A compelling, What’s in it for me? (the reader) ...

Strategies for Winning All the Business You Want.