Category

Experience Marketing

• 08.04.10
  Guest Blog: Lessons from the Sky Business, Customer Service, Experience Marketing, Guest Blog | (1)

  What sells?   Build your Client Base with Experience Differentiation Guest blog from Joseph Anzalone of Asset Marketing Systems As independent business owners, it’s often enlightening to consider case studies and success stories from the business world, especially those from challenging industries that operate under volatile conditions.   Is anything more difficult than building and maintaining a successful and profitable airline?  Consider this: Airline A is an established American icon, boasts a 75-year track record, and was founded during the golden days of American aviation, 1931.  It offers such amenities as first-class seating with free cocktails, ...
• 07.14.10
  Are Your Client Delight Efforts Misplaced? Business, Customer Service, Experience Marketing, Relationships | (0)

  Blog from Maribeth Kuzmeski of Red Zone Marketing I have spent many years speaking about the concept of creating an exceptional client experience. I even have the term, “Client Delight” trademarked because of the educational materials I have created around this topic. But recently, I read something in Harvard Business Review (July-Aug 2010) that made me change my thinking on this topic, quite drastically actually. The article, “Stop Trying To Delight Your Customers,” makes a case that to really win a client’s loyalty, you need to forget the bells and whistles and just ...
• 12.08.09
  The Cheesehead Phenomenon Business, Experience Marketing, Green Bay Packers | (2)

  // Blog from Maribeth Kuzmeski of Red Zone Marketing Sometimes we do things in certain circumstances that we normally wouldn’t do. I’m a Green Bay Packer fan, born and raised in Wisconsin. You may have noticed that many Packer fans proudly wear on their heads what is commonly referred to as a “cheesehead.” Now, really, what would possess someone of seemingly normal intelligence to wear a bright yellow wedge of cheese atop their head? Would these fans wear their cheeseheads to the bank or grocery store? I hope not! But, they would wear the yellow foam hat in public, ...

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