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	<title>Red Zone Marketing&#039;s Blog &#187; Experience Marketing</title>
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	<description>Strategies for Winning All the Business You Want.</description>
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		<title>Your Best Marketing is NOT Your Marketing</title>
		<link>http://redzonemarketing.com/blog/business/your-best-marketing-is-not-your-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=your-best-marketing-is-not-your-marketing</link>
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		<pubDate>Wed, 28 Mar 2012 03:49:23 +0000</pubDate>
		<dc:creator>Maribeth Kuzmeski</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Experience Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
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		<description><![CDATA[Sometimes, your most powerful strategy for promoting word of mouth, gaining referrals, increasing website visitors, and getting more calls to your office is … your service!]]></description>
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		<title>Creating a Surprising Experience</title>
		<link>http://redzonemarketing.com/blog/business/creating-a-surprising-experience/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=creating-a-surprising-experience</link>
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		<pubDate>Tue, 14 Feb 2012 22:58:06 +0000</pubDate>
		<dc:creator>Maribeth Kuzmeski</dc:creator>
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		<description><![CDATA[How can you create a surprising experience in your business?]]></description>
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		<title>Guest Blog: Lessons from the Sky</title>
		<link>http://redzonemarketing.com/blog/business/guest-blog-lessons-from-the-sky/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=guest-blog-lessons-from-the-sky</link>
		<comments>http://redzonemarketing.com/blog/business/guest-blog-lessons-from-the-sky/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 05:57:27 +0000</pubDate>
		<dc:creator>Maribeth Kuzmeski</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Customer Service]]></category>
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		<category><![CDATA[Joseph Anzalone]]></category>
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		<category><![CDATA[service industry]]></category>
		<category><![CDATA[Southwest Airlines]]></category>
		<category><![CDATA[United]]></category>

		<guid isPermaLink="false">http://redzonemarketing.com/blog/?p=189</guid>
		<description><![CDATA[What sells?   Build your Client Base with Experience Differentiation.]]></description>
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		<title>Are Your Client Delight Efforts Misplaced?</title>
		<link>http://redzonemarketing.com/blog/business/are-your-client-delight-efforts-misplaced/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=are-your-client-delight-efforts-misplaced</link>
		<comments>http://redzonemarketing.com/blog/business/are-your-client-delight-efforts-misplaced/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 07:26:06 +0000</pubDate>
		<dc:creator>Maribeth Kuzmeski</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Experience Marketing]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[client experience]]></category>
		<category><![CDATA[client loyalty]]></category>
		<category><![CDATA[client satisfaction]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[Harvard Business Review]]></category>
		<category><![CDATA[Maribeth Kuzmeski]]></category>
		<category><![CDATA[Red Zone Marketing]]></category>

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		<description><![CDATA[Delighting customers doesn’t build loyalty. Reducing the work a customer must do to get their problem solved does. It’s the basic service, not the over-the-top, that makes the biggest difference.]]></description>
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		<title>The Cheesehead Phenomenon</title>
		<link>http://redzonemarketing.com/blog/business/the-cheesehead-phenomenon/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-cheesehead-phenomenon</link>
		<comments>http://redzonemarketing.com/blog/business/the-cheesehead-phenomenon/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 02:31:00 +0000</pubDate>
		<dc:creator>Maribeth</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Experience Marketing]]></category>
		<category><![CDATA[Green Bay Packers]]></category>
		<category><![CDATA[business referrals]]></category>
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		<category><![CDATA[client relationships]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[Lambeau Field]]></category>
		<category><![CDATA[Maribeth Kuzmeski]]></category>
		<category><![CDATA[phenomenon]]></category>
		<category><![CDATA[Red Zone Marketing]]></category>
		<category><![CDATA[tailgate party]]></category>

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		<description><![CDATA[Most people are thinking about themselves and their own lives. The goal is to create a unique experience with our service or product delivery that touches them personally, gets them to do something they normally wouldn’t. Because if we can get them to think about us for a little bit longer, to enthusiastically participate in cheering on our company, everyone wins!
]]></description>
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