Strategies for Winning All the Business You Want.
Category
Small Business
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11.16.11Bringing Winning Back Through Innovation Not RenovationSometimes we just try to get through the day, answer all of our emails, respond to all requests from clients, and complete what must be done. There never seems to be much time left for creating innovative new ideas and strategies. Yet, if we don’t create new ideas, we are stuck doing the same old thing every day watching profits go down, competitors take over, and joy leave the building. What if you HAD to think of a few new ideas each quarter (or each month)? What if at least one of them had to be implemented? What would happen ...
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11.02.11Why do classical musicians get paid less than rappers?Do you get paid for what you are worth or what others deem worthy? I have nothing against rap music; in fact I listen to it often because my teenagers play every type of music in existence. I believe the reason some rappers get paid a tremendous amount more than classical musicians has nothing to do with their musical gifts, however. The classical musician’s talent and expertise may be more complex, but their skills are less coveted because the music they produce (although incredibly beautiful) is less desired by the masses. The same theory applies to a businessperson’s pay. If you have ...
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10.19.11Winners Work – Take the 90-Day Red Zone ChallengeAll the research that I have done over the years to determine what brings success in sales people is directly related to hard work, a quest for absolute excellence, and a commitment to improving social intelligence. Long term success is not about getting lucky. Over the years we have seen successful individuals surge to become ultra successful. But, we also have seen those that became too comfortable in their success stop working on improving and head down as fast as they previously rose. If only there was a way to measure commitment, willingness to work, and consistent motivation to improve – and ...
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09.28.113 Important Branding Lessons from Sarah PalinSarah Palin went from nowhere to everywhere in just a few short months. Imagine your business becoming a household name, a business on the tip of everyone’s tongues in such a short period of time. Wouldn’t it be great if our businesses could do just that? Whether you are a fan of Sarah Palin or not, she has certainly created quite a buzz around her formerly unknown self. Love her or hate her, you have to respect that she gets people talking, gets them to remember who she is. She has also made a lot of money in the process of ...
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09.21.115 Quick Tips for Creating a Compelling Facebook Business PageWhy would someone take the time to go to your Facebook Page for your business? Here are 5 tips for creating a results-oriented Facebook Page for your business that get people to take action and “Like” your page. 1. First and most important, determine WHY someone would want to spend time at your Facebook Fan page. Create a list of potential value before you start. Just because you have a Facebook page for your business does not mean people will want to go there. Value could include a free download of a report for those that “like” your page. The topic ...
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08.31.11Are QR Codes (square barcode) Part of Your Marketing?A QR code, or quick response code, is a type of barcode that may be scanned using a smartphone with a QR code reader. The information encoded may be your website or other online location, text, or any number of additional data objects. QR codes were first used to track parts in vehicle manufacturing. Today, QR codes are used to direct consumers through their smartphones to more information about a company or product. QR codes are seen in advertisements, point of purchase displays, magazines, signs, buses, on business cards and in marketing materials. Using a program like BeeTagg or another QR ...
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08.10.11Stand Out, Get Found, and Stay MemorableWhen you write content for blogs or send out informational emails to prospects and clients, do you compel your readers with valuable content, or bore them with overly self-promotional information? If you want more people reading your content, passing it along to others, and actually looking forward to hearing from you, here are some areas you can get started. Make your blog title or subject line pop. It is often easier to offer a black and white title like, “Federal Employment Tax Act.” But remember, your readers are being bombarded every day with others trying to pull them in to read ...
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08.03.11Why do Firms Fail at Delivering Great Service?Is your staff required to give great service? Have you fully trained them on how to act, what to say, and how to handle service issues? If you have, that’s wonderful of course, but it will NOT guarantee great service. Unfortunately, the delivery of above and beyond service in firms both large and small is a requirement and often treated as such. Required activities are often delivered because a person has to, not because they want to…and people can tell the difference. Recently I was at a very nice hotel in New York. The staff there had most certainly been trained ...
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06.22.11How can P90X® and Proactiv® help your business?I have bought and used both products for me and my family. They work! But what I’ve learned about why these products cause desired results (get in shape/less blemishes) is exactly the same reason that marketing works. It’s not necessarily just the science of the products; it’s the motivation you have to use them consistently. Think about it – Regardless of the exact workout, if you exercise every day for 1 hour or more, you will get in better shape. If you use a three product regimen on your face 2 or more times per day, ...
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05.24.11Social Media: Now what should I be doing?You’ve spent the time and effort to get your social media sites developed, now what? The premise of social media is to present something of value to others in your social network. Valuable content is defined as something that others: • Find interesting or informative • Deem worthy to take the time to read or view • Want more of and thus will follow you to see what’s next • Will pass along for others to see So where does all of this great, valuable content come from? Do you have to be a prolific writer or hire someone that is? And how difficult will it ...
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