Strategies for Winning All the Business You Want.
Category
social media
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01.11.12Getting People to Watch Your VideosVideo is an incredibly powerful marketing tool… but in order for it to work you have to get people to watch. You may have video that you have shared on YouTube, on your website, in a blog or on social media sites. Here are 8 quick tips for engaging people so they will want to watch your video and connect further with you. 1. Create good, interesting content. This is easier said than done. What would people in your target market actually want to learn or find out about you? Ask clients and centers of influence for their feedback on what content ...
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10.05.11If you’re so unique, why isn’t everyone talking about you?• If you are really, truly unique then people would be talking and spreading the news about your firm. Do they? • If you are delivering exceptional products and/or services, why aren’t more people spreading the word? • If you care more than most, why don’t more people share that fact with others? The reasons? Either your perception is not matched by your clients’ perception or YOU ARE unique and exceptional, but others are unsure how to verbalize it and share you with others. Here are three solutions to get others to share your uniqueness: 1. Have a prepared statement that describes the uniqueness ...
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09.21.115 Quick Tips for Creating a Compelling Facebook Business PageWhy would someone take the time to go to your Facebook Page for your business? Here are 5 tips for creating a results-oriented Facebook Page for your business that get people to take action and “Like” your page. 1. First and most important, determine WHY someone would want to spend time at your Facebook Fan page. Create a list of potential value before you start. Just because you have a Facebook page for your business does not mean people will want to go there. Value could include a free download of a report for those that “like” your page. The topic ...
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08.31.11Are QR Codes (square barcode) Part of Your Marketing?A QR code, or quick response code, is a type of barcode that may be scanned using a smartphone with a QR code reader. The information encoded may be your website or other online location, text, or any number of additional data objects. QR codes were first used to track parts in vehicle manufacturing. Today, QR codes are used to direct consumers through their smartphones to more information about a company or product. QR codes are seen in advertisements, point of purchase displays, magazines, signs, buses, on business cards and in marketing materials. Using a program like BeeTagg or another QR ...
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08.10.11Stand Out, Get Found, and Stay MemorableWhen you write content for blogs or send out informational emails to prospects and clients, do you compel your readers with valuable content, or bore them with overly self-promotional information? If you want more people reading your content, passing it along to others, and actually looking forward to hearing from you, here are some areas you can get started. Make your blog title or subject line pop. It is often easier to offer a black and white title like, “Federal Employment Tax Act.” But remember, your readers are being bombarded every day with others trying to pull them in to read ...
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07.27.11Getting People to Talk About You – A Success StoryDo you think having a website, a social media presence or an email newsletter will get people talking about you? Well that depends, are you sharing anything that people will find valuable to share? People will talk about you because they like you and they value your services and advice. The more strongly they feel about you, the more they will go out of their way to talk about you. But how do they do it? Do they pick up the phone and call everyone they know about you? Probably not. A financial advisor contacted me last week to share with ...
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07.20.11Do You Want The Value Of Your House On The Internet?A while back a colleague of mine, Beth Terry, brought my attention to the website www.spokeo.com. Spokeo is a site that literally trolls public records and the internet to find information about every single person, including you. If you haven’t done this already, go to Spokeo.com and search for yourself. Scroll down and you will find that there likely is a picture of your house, the value of the property, a meter on your estimated economic health and wealth level, your estimated household income, and age. This site gathers information on the properties you own as well as records of ...
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06.15.11Create a Searchable and Simple Brand PresentationWithout spending any money, firms can create a simple brand presentation and place it where it can be found by prospects. In addition to your website and your online presence, a simple brand presentation is a very viable way to have your services found by qualified prospects online. To get the most out of a brand presentation, uploading it to a document-sharing website such as SlideShare is a great idea. SlideShare enables viewers to download your presentation, giving the opportunity for many more people to find and see it. And, SlideShare documents often appear at the top of searches for a ...
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06.07.11Guest Blog: The Potential in Social Media – 3 Simple Keys to Make it Happen for You!Guest Blog from Michael Lovas, President of About People Once upon a time, every marketing message was a pitch - a one-way transmission of a marketing or sales message. Fast forward to 2003 - Myspace.com was launched, then in 2004 came Facebook and LinkedIn. As we move into the future, more and more social media outlets are being developed. Why is that important? Because those sites gave Every Person the ability to publish their own opinions, and those opinions rival "approved" marketing messages in their ability to influence potential buyers. (So says the Edelman Trust Barometer.) In other words, social media allows ...
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06.01.117 Steps for Releasing Valuable Content through Social MediaValuable content is the key to getting and keeping people interested in your social media sites. You can put endless amounts of time and effort into creating your social media profiles, but if your content is lacking, so will your following. And, your social media is an extension of your brand so it needs to be representative of who you believe your firm is. Here are 7 steps to prepare for the development of consistent and valuable content: 1. Take 1 hour and go through pre-approved or pre-written content available to you (or have a staff member do this) and create ...
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