Strategies for Winning All the Business You Want.
Category
Success Tips
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02.01.12What is Your Simple, Repeatable Statement of Value?The biggest mistake made in marketing — and a reason that success can be so elusive— is to not clearly explain who you are and what you offer. At a business function, when someone asks what you do, how do you answer? Many advisors simply say, “I’m a financial advisor.” Oftentimes, however, when that question is asked, because of misconceived perceptions about the industry, your black and white answer actually causes people to want to talk with you less! And we know this! For the past 12 months I have asked groups of financial advisors how they answer this question and ...
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01.04.125 Quick Steps for Creating Great VideosAdd a Variety of Short, Compelling and Personal Touches to Stand Out From Your Competitors Is video a part of your marketing for your business in 2012? There are some staggering statistics that may convince you to consider adding video to your marketing mix. Online video is the fastest-growing media platform in history, according to a report from social media research consultancy Trendstream and the research firm Lightspeed. And, web video is in front of both blogging and social networking as the leading social-media platform. 80% of C-Suite executives watch work-related video on business-related websites weekly. It’s no surprise that Google ...
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12.21.11Disconnecting Your Connected Kids During The HolidaysMy contention is that relationship skills are as important to ones future as math, science, and reading. But relationship skills are often overlooked because they are not graded in school like other important skillsets. During the holidays, kids, just like adults, are required to navigate a variety of social settings and utilize their relationship skills. And when we hear “…click…click…click…” (the sound of a teenager texting instead of answering Aunt Debbie’s question) it may be when we know that things could be improved upon. As a parent, the holiday season is when we tend to notice most acutely which of our ...
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11.30.11Sharp Decision-Making – A Tell Tale Sign of Future SuccessThe biggest mistake in business is often made by not doing anything at all. It is not about making good or bad decisions, the problem many businesses have is the fact that they’ve made the decision to do nothing. I see it in my own business too. We think, perhaps, that if we just wait long enough the problem will go away or the solution will appear, or we are just far too overwhelmed by the number of options we have that we just take too much time trying to decide. But good things rarely happen without impetus on the part ...
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10.19.11Winners Work – Take the 90-Day Red Zone ChallengeAll the research that I have done over the years to determine what brings success in sales people is directly related to hard work, a quest for absolute excellence, and a commitment to improving social intelligence. Long term success is not about getting lucky. Over the years we have seen successful individuals surge to become ultra successful. But, we also have seen those that became too comfortable in their success stop working on improving and head down as fast as they previously rose. If only there was a way to measure commitment, willingness to work, and consistent motivation to improve – and ...
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10.05.11If you’re so unique, why isn’t everyone talking about you?• If you are really, truly unique then people would be talking and spreading the news about your firm. Do they? • If you are delivering exceptional products and/or services, why aren’t more people spreading the word? • If you care more than most, why don’t more people share that fact with others? The reasons? Either your perception is not matched by your clients’ perception or YOU ARE unique and exceptional, but others are unsure how to verbalize it and share you with others. Here are three solutions to get others to share your uniqueness: 1. Have a prepared statement that describes the uniqueness ...
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08.10.11Stand Out, Get Found, and Stay MemorableWhen you write content for blogs or send out informational emails to prospects and clients, do you compel your readers with valuable content, or bore them with overly self-promotional information? If you want more people reading your content, passing it along to others, and actually looking forward to hearing from you, here are some areas you can get started. Make your blog title or subject line pop. It is often easier to offer a black and white title like, “Federal Employment Tax Act.” But remember, your readers are being bombarded every day with others trying to pull them in to read ...
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07.27.11Getting People to Talk About You – A Success StoryDo you think having a website, a social media presence or an email newsletter will get people talking about you? Well that depends, are you sharing anything that people will find valuable to share? People will talk about you because they like you and they value your services and advice. The more strongly they feel about you, the more they will go out of their way to talk about you. But how do they do it? Do they pick up the phone and call everyone they know about you? Probably not. A financial advisor contacted me last week to share with ...
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06.01.117 Steps for Releasing Valuable Content through Social MediaValuable content is the key to getting and keeping people interested in your social media sites. You can put endless amounts of time and effort into creating your social media profiles, but if your content is lacking, so will your following. And, your social media is an extension of your brand so it needs to be representative of who you believe your firm is. Here are 7 steps to prepare for the development of consistent and valuable content: 1. Take 1 hour and go through pre-approved or pre-written content available to you (or have a staff member do this) and create ...
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09.22.10“Free” can get your clients going wild! But what’s in it for you?Blog from Maribeth Kuzmeski of Red Zone Marketing If you create a surprising offer, people will pay attention. If you offer something of real value for free, people will listen (and oftentimes share with others). In fact, “free” can convert price shoppers into loyal clients. This is the model that online print company Vistaprint used to generate over $500 million in revenue in 2009. The “free” offer the company makes has a certain appeal to their target market: small businesses. While these companies need printing, they’re often very cost-conscious customers. So Vistaprint offers 250 ...
recent posts
- What is Your Simple, Repeatable Statement of Value?
- He’s Just Not That Into You! 3 Ways to Connect Quicker with Prospects
- The Agony of Defeat
- Getting People to Watch Your Videos
- 5 Quick Steps for Creating Great Videos
- The One Thing In Business That is Priceless
- Disconnecting Your Connected Kids During The Holidays
