Strategies for Winning All the Business You Want.
Category
Success Tips
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03.28.12Your Best Marketing is NOT Your MarketingSometimes, your most powerful strategy for gaining new prospects and clients, increasing website visitors, and getting more calls to your office is … your service! There is no doubt that marketing is critical, but without good service, your marketing is just noise. In fact, some of your advertising and marketing will be loud noise that is avoided. Marketing will often not resonate with people because they see it as a sales effort. And, people inherently don’t want to be sold – they want to make up their own mind about the choices they ...
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03.21.12Can Prospects Find You? 4 Simple Steps to Increase Your SearchabilityToday, most people use Google or other search engines to search for people, companies and resources. Sometimes, even today, it can be difficult to find a specific person online. The big issue for professionals is that 9 out of 10 people will search for a professional before meeting with them (doctor, lawyer, financial advisor, architect, consultant, etc). If a professional can’t be found it certainly doesn’t make a good first impression. In fact, the person searching may just end up finding someone else. Here are 4 simple and quick ways to increase your online presence and searchability. 1. Update your free Google ...
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02.08.12Sell Your Uniqueness to Win More BusinessStanding out from the crowd is not an easy task. For instance, in the financial services industry there are countless advisors, and those calling themselves financial advisors, trying to differentiate themselves. Most have similar offerings and compliance departments that keep descriptions of products and services fairly black and white. However, amidst that, there are simple questions a firm can ask to uncover why people work with you and how you can communicate that in a compelling way to win more business. Identify the Most Unique Aspect of Your Firm. Identifying what is unique ...
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02.01.12What is Your Simple, Repeatable Statement of Value?The biggest mistake made in marketing — and a reason that success can be so elusive— is to not clearly explain who you are and what you offer. At a business function, when someone asks what you do, how do you answer? Many advisors simply say, “I’m a financial advisor.” Oftentimes, however, when that question is asked, because of misconceived perceptions about the industry, your black and white answer actually causes people to want to talk with you less! And we know this! For the past 12 months I have asked groups of financial advisors how they answer this question and ...
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01.04.125 Quick Steps for Creating Great VideosAdd a Variety of Short, Compelling and Personal Touches to Stand Out From Your Competitors Is video a part of your marketing for your business in 2012? There are some staggering statistics that may convince you to consider adding video to your marketing mix. Online video is the fastest-growing media platform in history, according to a report from social media research consultancy Trendstream and the research firm Lightspeed. And, web video is in front of both blogging and social networking as the leading social-media platform. 80% of C-Suite executives watch work-related video on business-related websites weekly. It’s no surprise that Google ...
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12.21.11Disconnecting Your Connected Kids During The HolidaysMy contention is that relationship skills are as important to ones future as math, science, and reading. But relationship skills are often overlooked because they are not graded in school like other important skillsets. During the holidays, kids, just like adults, are required to navigate a variety of social settings and utilize their relationship skills. And when we hear “…click…click…click…” (the sound of a teenager texting instead of answering Aunt Debbie’s question) it may be when we know that things could be improved upon. As a parent, the holiday season is when we tend to notice most acutely which of our ...
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11.30.11Sharp Decision-Making – A Tell Tale Sign of Future SuccessThe biggest mistake in business is often made by not doing anything at all. It is not about making good or bad decisions, the problem many businesses have is the fact that they’ve made the decision to do nothing. I see it in my own business too. We think, perhaps, that if we just wait long enough the problem will go away or the solution will appear, or we are just far too overwhelmed by the number of options we have that we just take too much time trying to decide. But good things rarely happen without impetus on the part ...
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10.19.11Winners Work – Take the 90-Day Red Zone ChallengeAll the research that I have done over the years to determine what brings success in sales people is directly related to hard work, a quest for absolute excellence, and a commitment to improving social intelligence. Long term success is not about getting lucky. Over the years we have seen successful individuals surge to become ultra successful. But, we also have seen those that became too comfortable in their success stop working on improving and head down as fast as they previously rose. If only there was a way to measure commitment, willingness to work, and consistent motivation to improve – and ...
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10.05.11If you’re so unique, why isn’t everyone talking about you?• If you are really, truly unique then people would be talking and spreading the news about your firm. Do they? • If you are delivering exceptional products and/or services, why aren’t more people spreading the word? • If you care more than most, why don’t more people share that fact with others? The reasons? Either your perception is not matched by your clients’ perception or YOU ARE unique and exceptional, but others are unsure how to verbalize it and share you with others. Here are three solutions to get others to share your uniqueness: 1. Have a prepared statement that describes the uniqueness ...
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08.10.11Stand Out, Get Found, and Stay MemorableWhen you write content for blogs or send out informational emails to prospects and clients, do you compel your readers with valuable content, or bore them with overly self-promotional information? If you want more people reading your content, passing it along to others, and actually looking forward to hearing from you, here are some areas you can get started. Make your blog title or subject line pop. It is often easier to offer a black and white title like, “Federal Employment Tax Act.” But remember, your readers are being bombarded every day with others trying to pull them in to read ...
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