The Biggest Mistake in Marketing
Business, Marketing, Sales | (0)
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Blog from Maribeth Kuzmeski of Red Zone Marketing
The biggest mistake made in marketing -- and a reason that success can be so elusive -- is failing to clearly explain what you are selling. Specifically, the benefits to your consumer. We’re all looking for the answer to one very specific question: What’s in it for me? Consumers rarely make buying decisions based on a product or service’s features; yet that’s what most businesses promote over and over again. People don’t buy features; they buy the benefits that those features offer. Does what you are selling save me time, cut down ...
