The Archives

• 03.13.12
  The Number One Marketing Mistake Branding, Business, Marketing, Small Business | (0)

  The number one mistake in marketing is… NOT messaging yourself and your business properly. You can set your marketing budget as high as you would like, but if your messaging fails to properly present you and your firm, it’s wasted money. Many people just assume that they need to be doing more if they want to win more business. Sometimes, it is just a matter of rewording and better defining the core of who you are and what you do as a company that makes all of the difference. Are you presenting yourself and your firm with words that attract and ...

  Tagged: benefits, Branding, business messaging, define your brand, financial advisor, financial advisory firm, Maribeth Kuzmeski, marketing mistake, messaging, Red Zone Marketing, USP, website
  
• 02.29.12
  Transform Stale Messaging with 5 Key Questions Branding, Business, Small Business | (0)

  Is your messaging bland and forgetful? Your messaging is a critical part of your brand. It is essential that you take the time truly define and message your benefits. When you create, define and refine the exact messaging for your firm, the first goal is to make it crystal clear what you do and the second is to peak the readers interest leaving them feeling that they might be making a mistake if they don’t at least find out more. Many businesses spend weeks and months focusing on precise messaging to get the benefit ...

  Tagged: advisory firm, Business, business messaging, copy writing for business, define brand, financial advisor, Maribeth Kuzmeski, messaging, prospect, Red Zone Marketing, Sales, website copy, website messaging
  
• 03.31.10
  Messaging is Critical – How’s Yours? Branding, Business, Networking, Relationships | (0)

  Blog from Maribeth Kuzmeski of Red Zone Marketing When someone asks, “What do you do?” how valuable is your answer? A run of the mill, “I am a financial advisor” or “I run a consulting firm” response has the person who asked knowing almost less about you than before they asked. You gave them a phone book response.  You were about as personable and memorable as a business directory.  AND you’ve forced them to jump to a conclusion about what you said and what it means to them because you have given them so little valuable information about what you actually ...

  Tagged: business messaging, Maribeth Kuzmeski, memorable connections, Networking, Red Zone Marketing
  

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