Strategies for Winning All the Business You Want.
The Archives
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10.19.11Winners Work – Take the 90-Day Red Zone ChallengeAll the research that I have done over the years to determine what brings success in sales people is directly related to hard work, a quest for absolute excellence, and a commitment to improving social intelligence. Long term success is not about getting lucky. Over the years we have seen successful individuals surge to become ultra successful. But, we also have seen those that became too comfortable in their success stop working on improving and head down as fast as they previously rose. If only there was a way to measure commitment, willingness to work, and consistent motivation to improve – and ...
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01.12.11People Do Business With You…But Why?Why do people do business with you? Is it because of WHAT you do or is it because of WHY you do it? According to author and thought leader Simon Sinek, people buy the “why.” Over the past few weeks I’ve been asking clients and other professionals their “why.” Many times it doesn’t seem clearly defined. I do believe the “why” is critically important in business, and if you watch Sinek’s short lecture on TED video, you may see a different perspective on its importance too. In this TED video, Sinek explains what he believes to ...
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10.20.10Marketing BotoxBlog from Maribeth Kuzmeski of Red Zone Marketing Botox is not a permanent solution to aging and wrinkles. It is a superficial fix and after a few months the same old wrinkles reappear. There is often the urge for a similar approach to marketing efforts. Many businesses are looking for a quick fix to bring on new business fast. Don’t get me wrong – there is nothing wrong with a quick fix. But if you have a quick fix, you end up doing it over and over again instead of getting to the root ...
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08.11.10A Tiger Woods “Moment”Blog from Maribeth Kuzmeski of Red Zone Marketing What can Tiger Woods teach us about success? It’s not the obvious case study in what not to do. In business, success comes and goes. We can be successful for years, experiencing steady sales growth and profitability. But then one day, in seemingly one game-changing moment, everything can change. It is probably the biggest nightmare for a business owner, a salesperson, an employee – or anyone whose livelihood depends on others buying something we sell. I have talked with business owners who know exactly what their “moment” ...
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06.09.10Rallying a Revolution: What We Can Learn From The Chicago BlackhawksBlog from Maribeth Kuzmeski of Red Zone Marketing Whether you’re a hockey fan, cheering on the Flyers or the Blackhawks – what the Chicago Blackhawks have done to turn around their franchise in 18 short months is nothing short of staggering. Just think if your business had faltering success… since 1961. Your clients no longer show up, having lost all enthusiasm for you and your brand. It sounds like the perfect opportunity to throw in the towel, call it a day, and cut your losses. But what if you decided that instead of giving up, it ...
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01.05.10The Year of The… Connector!tweetmeme_source = 'redzonemarketer'; Blog from Maribeth Kuzmeski of Red Zone MarketingAs we continue to navigate our way through the new world of social media, mobile technology, and the ever-expanding Internet, it is actually becoming easier than ever to connect with others. But when there are so many new ways to connect with people popping up every day, it is important to slow down and consider what really brings us success. Is it tweeting 100 times per day or having 500 businesspeople in your LinkedIn network? Those that are able to master impactful connections with others, both online using these tools and ...
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