Strategies for Winning All the Business You Want.
The Archives
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04.25.12Multitasking Your MarketingIs it better to focus time and energy to get one project effectively generating leads and new business? Or will you see more results by dividing your time and energy switching between 10 different projects simultaneously to enhance your marketing? Did you know that multitasking doesn’t actually work to increase your productivity? The more projects we start and the more marketing we throw out there – often the less productive it all becomes. And with multitasking in general, the thought is that because we are so busy we almost have to do more than one thing at a time to accomplish the ...
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04.18.12Like it or not – you need “likes”“Likes” are the new referrals. If you have 100+ people who “like” your Facebook business page, it adds credibility to your firm. In fact, your “likes” are similar to a testimonial, endorsement, and even a referral. If someone thinks enough of you to connect with you, they are also telling others how they feel - at least on the surface. Conversely, if you have 2 people who “like” you it tells a different story and may have an inverse effect on your credibility. So, while you are scheduling out your content calendar for all of the valuable posts you will disseminate ...
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04.11.12Is Your Business Similar to TSA?TSA seems to follow, not lead. When going through airport security, the entire dance the TSA makes passengers go through seems to be a reaction to the actions of someone in the past. They may be looking at what is happening next, but most of their efforts don’t appear very proactive in protecting us. Shoes come off because of a shoe bomber. Liquids must be in 3 oz containers and stuffed into a 1 quart clear, plastic bag because of explosive fluids one person carried. It makes sense why they would take protective measures to try and prevent these situations from ...
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04.04.123 Steps to Create a Memorable StoryWhat’s Your Story? Telling a story or vignette around what your firm does is often the best way to get someone to remember you and what you do. Storytelling is the art of conveying events that paint a picture in the listeners mind. In fact, if you really want someone to remember what you are saying - follow your lists of data, statistics and facts with a story that allows people to better connect with and recall the information. And, sharing a story about someone who used your services is much more powerful than trying to sell someone on what you do ...
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02.29.12Transform Stale Messaging with 5 Key QuestionsIs your messaging bland and forgetful? Your messaging is a critical part of your brand. It is essential that you take the time truly define and message your benefits. When you create, define and refine the exact messaging for your firm, the first goal is to make it crystal clear what you do and the second is to peak the readers interest leaving them feeling that they might be making a mistake if they don’t at least find out more. Many businesses spend weeks and months focusing on precise messaging to get the benefit ...
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02.14.12Creating a Surprising ExperienceThe litmus test of whether or not you are creating an experience that people find exceedingly valuable can be quantified by the number of referrals you receive. Acquiring referrals has little to do with how often you ask, but rather reliant on how you make them feel. Even more so, making an introduction happens most frequently when the client is actually surprised by how they feel about you. The ‘surprising experience’ as defined by a multi-million dollar producing advisor - “I focus on listening more than 50% of every meeting. If I can keep this in check and not talk too ...
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01.18.12The Agony of DefeatSitting outside in the typically cold temperatures of Green Bay last Sunday watching the Packers run through their pre-game warm up, I wondered what I would do if the Packers actually lost to the New York Giants. Would it be heartbreaking? Would it be maddening? How important was this game to me? It’s just a game, right?! I guess it’s just a game unless you’re emotionally committed. Then it becomes more than a simple win or loss. It’s similar to putting your heart and soul into the acquisition of a new client or preparing for a big presentation that you want/need ...
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01.11.12Getting People to Watch Your VideosVideo is an incredibly powerful marketing tool… but in order for it to work you have to get people to watch. You may have video that you have shared on YouTube, on your website, in a blog or on social media sites. Here are 8 quick tips for engaging people so they will want to watch your video and connect further with you. 1. Create good, interesting content. This is easier said than done. What would people in your target market actually want to learn or find out about you? Ask clients and centers of influence for their feedback on what content ...
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12.14.11A Simple System for ChangeIf we really like something we don’t want it to change. Like a holiday tradition, the way a soft drink tastes, or the format of your favorite TV show. For the things that we like, change can be very negative. Every Sunday during football season, I spend time in the kitchen making chili. It is the most time I spend in the kitchen all year, and surprisingly one of the only dishes I make that my family really likes. (Not really surprisingly). As I was making chili last Sunday I was questioning whether I really need to include tomato paste. I ...
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11.30.11Sharp Decision-Making – A Tell Tale Sign of Future SuccessThe biggest mistake in business is often made by not doing anything at all. It is not about making good or bad decisions, the problem many businesses have is the fact that they’ve made the decision to do nothing. I see it in my own business too. We think, perhaps, that if we just wait long enough the problem will go away or the solution will appear, or we are just far too overwhelmed by the number of options we have that we just take too much time trying to decide. But good things rarely happen without impetus on the part ...
recent posts
- A Competitive Spirit Fuels Business
- Guest Blog: Search Engine Optimization – Part 3: Links
- The Believable Voice
- Guest Blog: Search Engine Optimization – Part 2: Content is King!
- It’s Magnificent! Getting Clients to Recognize Your Stellar Service
- Guest Blog: Search Engine Optimization – Part 1: Keywords
- Multitasking Your Marketing
