The Archives

• 01.24.12
  He’s Just Not That Into You! 3 Ways to Connect Quicker with Prospects Business, Connectors, Relationships, Sales | (0)

  If you ever try to attract someone and feel you’re falling short of making your case, here are a few solutions. If you try to sell someone something, a typical reaction you may receive is that person becomes immediately not that into you. As the nation’s #1 sales expert Jeffrey Gitomer says, “People Don’t Like to Be Sold, But They Love To BUY!™” In businesses where the seller and the buyer’s relationship matters, instead of focusing on the product, it is smarter to focus more on the relationship and making a connection. Here are 3 ways I’ve observed from some of ...

  Tagged: active listening, client relationships, closing sales, communication, connecting, engaging prospects, financial advisor, Maribeth Kuzmeski, online research, open-ended questions, prospecting, Red Zone Marketing, Sales, salespeople
  
• 12.21.11
  Disconnecting Your Connected Kids During The Holidays Connectors, Leadership, Relationships, Success Tips, The Engaging Child | (0)

  My contention is that relationship skills are as important to ones future as math, science, and reading. But relationship skills are often overlooked because they are not graded in school like other important skillsets. During the holidays, kids, just like adults, are required to navigate a variety of social settings and utilize their relationship skills. And when we hear “…click…click…click…” (the sound of a teenager texting instead of answering Aunt Debbie’s question) it may be when we know that things could be improved upon. As a parent, the holiday season is when we tend to notice most acutely which of our ...

  Tagged: children, communication, holiday season, Maribeth Kuzmeski, Red Zone Marketing, relationship skills, Relationships, teenager, texting, The Engaging Child
  
• 06.07.11
  Guest Blog: The Potential in Social Media – 3 Simple Keys to Make it Happen for You! Guest Blog, Marketing, online reputation, social media | (1)

  Guest Blog from Michael Lovas, President of About People Once upon a time, every marketing message was a pitch - a one-way transmission of a marketing or sales message. Fast forward to 2003 - Myspace.com was launched, then in 2004 came Facebook and LinkedIn.  As we move into the future, more and more social media outlets are being developed. Why is that important?  Because those sites gave Every Person the ability to publish their own opinions, and those opinions rival "approved" marketing messages in their ability to influence potential buyers.  (So says the Edelman Trust Barometer.)  In other words, social media allows ...

  Tagged: About People, communication, Facebook, Guest Blog, LinkedIn, Marketing, Michael Lovas, Red Zone Marketing, social media, social media marketing
  
• 06.30.10
  People ARE listening! The question is – Are you saying anything worth hearing? Business, Sales, Small Business, Success Tips | (0)

  Blog from Maribeth Kuzmeski of Red Zone Marketing From years of experience, I’ve learned that if I leave a voicemail message for my husband, I have to get to the compelling and important information at the beginning of the message. If I leave it for the end, he never really makes it there. He begins doing something I call “light listening” (i.e. He’s bored with his own wife’s rambling message and can barely pay attention). How are your voicemail messages? How about your email communications? Are you communicating something compelling that is short and ...

  Tagged: business communication, communication, entrepreneur, Maribeth Kuzmeski, messaging, Red Zone Marketing, succinct messaging
  

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