Contrarian Networking – Just Do The Opposite of What Other’s are Doing
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Blog from Maribeth Kuzmeski of Red Zone Marketing
In general, networking to increase sales quickly can often be a frustrating undertaking. Many businesspeople join their local chamber of commerce or other business-networking group, excited by the prospect of turning these new contacts into customers. What we often forget is that others are there for the same purpose – getting the message out there about their business. Much time can then be wasted talking at each other during these events rather than looking for opportunities to work with each other.
The result: The networking experience doesn’t live up to expectations; so we quit ...
