Strategies for Winning All the Business You Want.
The Archives
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01.24.12He’s Just Not That Into You! 3 Ways to Connect Quicker with ProspectsIf you ever try to attract someone and feel you’re falling short of making your case, here are a few solutions. If you try to sell someone something, a typical reaction you may receive is that person becomes immediately not that into you. As the nation’s #1 sales expert Jeffrey Gitomer says, “People Don’t Like to Be Sold, But They Love To BUY!™” In businesses where the seller and the buyer’s relationship matters, instead of focusing on the product, it is smarter to focus more on the relationship and making a connection. Here are 3 ways I’ve observed from some of ...
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09.14.11Disguising Networking as SellingHave you ever been asked to give up your client list, promote someone else’s product in your email newsletter, or introduce the latest strategy to those you come in contact with? Of course, no one would outwardly ask for these things – especially in the name of good networking, right? The truth is, I get asked for these things from networking contacts almost every day. And I have to say no. Since when did “networking” turn into convincing another person to sell your wares? It’s not even disguised well as networking. In the book The Connectors, I wrote about the research ...
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12.22.10Better to Give than to be GratefulI received 3 email newsletters this week where the authors share with their readers all that they are grateful for. And although it is certainly good to be grateful, it seems to me that something is missing – a focus on others. I do understand that we find ourselves reflecting and thinking about what we are grateful for during this time of year. However, when truly connecting with others (in conversation, in a sales situation, in an email newsletter, etc) it is much more about how they feel than how you feel. And ...
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03.10.10Are Introverts the Better Connectors?// Blog from Maribeth Kuzmeski of Red Zone Marketing You might not be the type of person who loves to socialize, attend big parties, and network whenever the opportunity presents itself. But to be a great connector, you don’t have to. Successful connectors who would be classified as introverts will often enter into a social situation with a plan for those they want to meet and connect with. They aren’t looking to talk to anyone and everyone, but would rather reach out with more purpose, to select individuals. And going into a social situation with a plan almost always produces better ...
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01.20.10What is your connector style (and what does it say about you)?// Blog from Maribeth Kuzmeski of Red Zone Marketing Today the ability to create effective business relationships and connect with others is becoming more important than ever for success. A businessperson’s ability to establish meaningful relationships fast is essential as our world becomes more connected technologically, but less so physically. Those that are able to create bonds, engage others, and develop impactful business relationships have – and will – win in this changing environment. How would you categorize yourself as a connector? Are you a Power Connector, Energy Connector, or a Social Connector? Knowing how you interact with ...
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