What Kind of Brand Do You Have?
Branding, Business, Corporate Image | (0)
tweetmeme_source = 'redzonemarketer';
Blog from Maribeth Kuzmeski of Red Zone MarketingIf you were to act with conduct that causes extensive negative public relations, would your entire company disintegrate? How closely tied are your individual actions to your company’s brand and well-being? In general, if an individual at a corporation caused trouble, that position in the company would be replaced, the company would manage the bad PR, and everyone would move on. The United States doesn’t cease to exist if a president has a scandal. The CEO of a company can rarely bring down an entire firm.Tiger Woods, Donald Trump and Martha ...
