The Archives

• 02.14.12
  Creating a Surprising Experience Business, Experience Marketing, referrals, Relationships, Small Business | (0)

  The litmus test of whether or not you are creating an experience that people find exceedingly valuable can be quantified by the number of referrals you receive. Acquiring referrals has little to do with how often you ask, but rather reliant on how you make them feel.  Even more so, making an introduction happens most frequently when the client is actually surprised by how they feel about you. The ‘surprising experience’ as defined by a multi-million dollar producing advisor - “I focus on listening more than 50% of every meeting. If I can keep this in check and not talk too ...

  Tagged: building relationships, Business, client relationships, effective client meetings, Experience Marketing, financial advisor, listening, Maribeth Kuzmeski, Red Zone Marketing, referral generation, referrals, unique experience
  
• 07.14.10
  Are Your Client Delight Efforts Misplaced? Business, Customer Service, Experience Marketing, Relationships | (0)

  Blog from Maribeth Kuzmeski of Red Zone Marketing I have spent many years speaking about the concept of creating an exceptional client experience. I even have the term, “Client Delight” trademarked because of the educational materials I have created around this topic. But recently, I read something in Harvard Business Review (July-Aug 2010) that made me change my thinking on this topic, quite drastically actually. The article, “Stop Trying To Delight Your Customers,” makes a case that to really win a client’s loyalty, you need to forget the bells and whistles and just ...

  Tagged: client experience, client loyalty, client satisfaction, customer loyalty, Experience Marketing, Harvard Business Review, Maribeth Kuzmeski, Red Zone Marketing
  

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