Strategy Before Tactics = Sales!
Business, Marketing, Sales, Strategies and Tactics | (0)
Blog from Maribeth Kuzmeski of Red Zone Marketing
You have a strategy, right? You don’t just go from one tactic to another – depending on what is the next hot idea – do you? Well, actually we all do from time to time. And when business conditions are more difficult we often go into survival mode and think only of the tactics that will bring us more immediate sales. We may announce a promotion, advertise a sale, reduce the price, develop an alternative offering, etc. But, a business needs a “Marketing Reason.” Simply selling products or services to ...
