The Archives

• 12.29.10
  The Power of Planning: It Pays! Business, Goals, Marketing, Strategies and Tactics | (0)

  In the book, What They Don't Teach You at Harvard Business School, Mark McCormack refers to a study conducted on students in the 1979 Harvard MBA program. In the study, students were asked, "Have you set clear, written goals for your future, and made plans to accomplish them?" Only three percent of the graduates had written goals and plans; 13 percent had goals but they were not in writing; and 84 percent had no specific goals at all. Ten years later, the members of the class were interviewed again, and the findings were shocking. The ...

  Tagged: 2011 marketing plan, goal setting, Harvard, Maribeth Kuzmeski, Mark McCormack, marketing consulting, marketing plan, marketing planning, Red Zone Marketing, success
  
• 06.16.10
  Winning Needs a Plan, Not Just a Vision Business, Goals, Strategies and Tactics | (0)

  Blog from Maribeth Kuzmeski of Red Zone Marketing Rocky Wirtz, the owner of the Blackhawks for less than 2 years, declared that the team would be a winning franchise again. Then he took action to do something about it. He almost immediately moved to change everything about the team from the players, to home office staff, to media contracts. And just as important as winning the Stanley Cup (Congratulations Blackhawks!), is how he did it. He had a plan that had likely been formulating for years prior to his assumption of the team ...

  Tagged: Bill Wirtz, Business, business plan, Chicago Blackhawks, financial advisor, goal setting, Maribeth Kuzmeski, Red Zone Marketing, Rocky Wirtz
  

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