Strategies for Winning All the Business You Want.
The Archives
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02.01.12What is Your Simple, Repeatable Statement of Value?The biggest mistake made in marketing — and a reason that success can be so elusive— is to not clearly explain who you are and what you offer. At a business function, when someone asks what you do, how do you answer? Many advisors simply say, “I’m a financial advisor.” Oftentimes, however, when that question is asked, because of misconceived perceptions about the industry, your black and white answer actually causes people to want to talk with you less! And we know this! For the past 12 months I have asked groups of financial advisors how they answer this question and ...
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01.24.12He’s Just Not That Into You! 3 Ways to Connect Quicker with ProspectsIf you ever try to attract someone and feel you’re falling short of making your case, here are a few solutions. If you try to sell someone something, a typical reaction you may receive is that person becomes immediately not that into you. As the nation’s #1 sales expert Jeffrey Gitomer says, “People Don’t Like to Be Sold, But They Love To BUY!™” In businesses where the seller and the buyer’s relationship matters, instead of focusing on the product, it is smarter to focus more on the relationship and making a connection. Here are 3 ways I’ve observed from some of ...
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01.18.12The Agony of DefeatSitting outside in the typically cold temperatures of Green Bay last Sunday watching the Packers run through their pre-game warm up, I wondered what I would do if the Packers actually lost to the New York Giants. Would it be heartbreaking? Would it be maddening? How important was this game to me? It’s just a game, right?! I guess it’s just a game unless you’re emotionally committed. Then it becomes more than a simple win or loss. It’s similar to putting your heart and soul into the acquisition of a new client or preparing for a big presentation that you want/need ...
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01.11.12Getting People to Watch Your VideosVideo is an incredibly powerful marketing tool… but in order for it to work you have to get people to watch. You may have video that you have shared on YouTube, on your website, in a blog or on social media sites. Here are 8 quick tips for engaging people so they will want to watch your video and connect further with you. 1. Create good, interesting content. This is easier said than done. What would people in your target market actually want to learn or find out about you? Ask clients and centers of influence for their feedback on what content ...
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01.04.125 Quick Steps for Creating Great VideosAdd a Variety of Short, Compelling and Personal Touches to Stand Out From Your Competitors Is video a part of your marketing for your business in 2012? There are some staggering statistics that may convince you to consider adding video to your marketing mix. Online video is the fastest-growing media platform in history, according to a report from social media research consultancy Trendstream and the research firm Lightspeed. And, web video is in front of both blogging and social networking as the leading social-media platform. 80% of C-Suite executives watch work-related video on business-related websites weekly. It’s no surprise that Google ...
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12.28.11The One Thing In Business That is PricelessThere is one thing in business that is not worth anything. It is priceless. Whether you have actively developed an online presence or not, one of the most important tasks in 2012 is protecting your reputation! Yes, managing your reputation today must include your online reputation. Much as you would protect your credit, it is crucial to regularly check for activity connected to your name and your business. Anyone can post information about you whether you have a strong web and social media presence or not. Ultimately, it’s better to develop your own online reputation so you are in control of ...
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12.21.11Disconnecting Your Connected Kids During The HolidaysMy contention is that relationship skills are as important to ones future as math, science, and reading. But relationship skills are often overlooked because they are not graded in school like other important skillsets. During the holidays, kids, just like adults, are required to navigate a variety of social settings and utilize their relationship skills. And when we hear “…click…click…click…” (the sound of a teenager texting instead of answering Aunt Debbie’s question) it may be when we know that things could be improved upon. As a parent, the holiday season is when we tend to notice most acutely which of our ...
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12.14.11A Simple System for ChangeIf we really like something we don’t want it to change. Like a holiday tradition, the way a soft drink tastes, or the format of your favorite TV show. For the things that we like, change can be very negative. Every Sunday during football season, I spend time in the kitchen making chili. It is the most time I spend in the kitchen all year, and surprisingly one of the only dishes I make that my family really likes. (Not really surprisingly). As I was making chili last Sunday I was questioning whether I really need to include tomato paste. I ...
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12.07.11Getting People to Actually Attend Your Events, Workshops, MeetingsWhich is more important? Choosing the location, food, presentation, and other meeting prep OR getting the right people to your event? Well of course it is the latter. But it seems that many spend much more time on the upfront prep work and much less on driving people to the event. The good news is that there are new strategies beyond sending out invitations and hoping for the best. In addition to your invitations, here are 3 ways to build attendance and keep the value buzzing. 1. Build Buzz For Your Event (ie. Give them something to talk about!) Develop content beyond ...
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11.30.11Sharp Decision-Making – A Tell Tale Sign of Future SuccessThe biggest mistake in business is often made by not doing anything at all. It is not about making good or bad decisions, the problem many businesses have is the fact that they’ve made the decision to do nothing. I see it in my own business too. We think, perhaps, that if we just wait long enough the problem will go away or the solution will appear, or we are just far too overwhelmed by the number of options we have that we just take too much time trying to decide. But good things rarely happen without impetus on the part ...
recent posts
- What is Your Simple, Repeatable Statement of Value?
- He’s Just Not That Into You! 3 Ways to Connect Quicker with Prospects
- The Agony of Defeat
- Getting People to Watch Your Videos
- 5 Quick Steps for Creating Great Videos
- The One Thing In Business That is Priceless
- Disconnecting Your Connected Kids During The Holidays
