The Archives

• 06.22.11
  How can P90X® and Proactiv® help your business? Marketing, Small Business, Strategies and Tactics | (0)

  I have bought and used both products for me and my family. They work! But what I’ve learned about why these products cause desired results (get in shape/less blemishes) is exactly the same reason that marketing works. It’s not necessarily just the science of the products; it’s the motivation you have to use them consistently. Think about it – Regardless of the exact workout, if you exercise every day for 1 hour or more, you will get in better shape. If you use a three product regimen on your face 2 or more times per day, ...

  Tagged: consistent marketing, financial advisor, financial services, Maribeth Kuzmeski, marketing strategy, marketing template, Red Zone Marketing, regular marketing
  
• 11.10.10
  The 3 Elements of Infomercials Every Business Should Employ Business, Marketing, Sales | (1)

  Blog from Maribeth Kuzmeski of Red Zone Marketing Infomercials help brands sell over four billion dollars of products and services every year. While some members of the advertising industry view infomercials as second-rate campaigns, in general, they work. That’s why they are on all of the time! So whether you use the medium or not, following these 3 elements of what makes them so successful is smart business. 1.    Infomercials build a comprehensive and convincing case. Infomercials are designed to capture viewers' mindshare, inspire them to write down their phone number, dial it, and ...

  Tagged: infomercials, Maribeth Kuzmeski, Marketing, marketing strategy, Red Zone Marketing, Sales, testimonials
  
• 04.14.10
  Imitating Innovators is Smart Business Business, Innovation, Marketing, Small Business, Strategies and Tactics | (0)

  Did you know that 97.8% of the value of innovations goes to imitators? (“Imitation is More Valuable Than Innovation,” Harvard Business Review, April 2010.) White Castle led to McDonald’s; Diners Club lead to Visa, MasterCard and American Express. Walmart’s founder admitted to borrowing most of its practices from others and improving on them. In the financial services industry there are many product companies that never are the innovators but have profited from taking an initial innovative idea and making it more appealing (for instance the riders on variable annuities). That means that the hard work in designing a ...

  Tagged: Harvard Business Review, imitation, imitator, Innovation, innovator, Maribeth Kuzmeski, marketing strategy, Oded Shenkar, Red Zone Marketing
  
• 04.07.10
  Planners vs. Actors – How to find a profitable balance between over-thinking and jumping the gun Business, Marketing, Small Business, Strategies and Tactics | (0)

  Blog from Maribeth Kuzmeski of Red Zone Marketing Are you doing without planning or planning without doing? My own first reaction is to take quick action without taking the time to plan – a “Let's Do it Now” mentality. I constantly have to stop myself from acting without planning, and allow some time to think through the strategy first. Others spend so much time planning that when they are finally ready to take action, the time for action has come and gone. Sometimes we are too close to things in our own business. For clients we work with at Red Zone Marketing, we ...

  Tagged: business strategy, decision making, Kolbe Index, Maribeth Kuzmeski, marketing strategy, Red Zone Marketing
  

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