Strategies for Winning All the Business You Want.
The Archives
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05.16.12A Competitive Spirit Fuels BusinessThe most successful businesspeople that I have researched for several of my books are truly competitive souls - sometimes to a fault. Their competitive spirit fuels and drives the way they think, the way they act, and certainly the way they react. To others, they may appear to be people with a high level of passion. The most powerful characteristic I’ve noticed about the super-competitive is that they think longer and harder about their challenge. They are hyper-focused on what matters to get the win and care less about what they consider to be irrelevant details. And that focus may be ...
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05.16.12Guest Blog: Search Engine Optimization – Part 3: LinksGuest blog by Loic Jeanjean, Director of Sales and Web Marketing, at Advisor Websites. Years of SEO collaboration with financial services professionals has taught me one thing: Link building has to be the most challenging part of internet marketing plans for financial advisors. Not only is it an intricate mechanism to understand, but also an even harder thing to do effectively. Unlike creating content for websites, researching keywords, defining a social media plan and starting a blog, which can be achieved and controlled by any web savvy business owner, link building success is time consuming, depends on carefully crafted marketing plans and ...
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05.09.12The Believable VoiceWhen you are reading a study published by a technology company on what technology does to our kids – do you believe it? When you hear a financial advisor talk about how extraordinary their services are – do you believe it? If a restaurant owner says they have the best food in town – do you believe it? Often, the message isn’t believable until someone who has experienced it first-hand speaks up. This is a significant reason that messaging the value of a firm can be off kilter. The business owner knows that their business is as they say, and they ...
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05.08.12Guest Blog: Search Engine Optimization – Part 2: Content is King!Guest blog by Loic Jeanjean, Director of Sales and Web Marketing, at Advisor Websites. When it comes to search engine optimization, having high quality unique content is a crucial piece of the puzzle. Not only will it benefit your website’s overall performance but also will showcase professionalism and provide valuable information to your visitors. Latest studies suggest that Google top 10 websites have on average 943 words per page while Yahoo’s average words per page is 1305 (GoRank.com). This illustrates why businesses operating high performing websites consider rich and targeted content one of their top SEO priorities. This brings us to this ...
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05.02.12It’s Magnificent! Getting Clients to Recognize Your Stellar ServiceIf your clients are not talking about how great you are – perhaps, just perhaps, they don’t recognize all that you do for them. If a client has been working with a financial advisor for a few years, do they recognize all the above and beyond activities that are being done for them or do they consider it just regular service? Do your clients know how unique you are compared to the competition? Do they have something interesting to tell their friends and colleagues about what you do? I was on a flight to Atlanta earlier this week and the pilot ...
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05.02.12Guest Blog: Search Engine Optimization – Part 1: KeywordsGuest blog by Loic Jeanjean, Director of Sales and Web Marketing, at Advisor Websites. Keywords placed and inserted within your website can greatly increase your ranking on search engines providing that you have brainstormed the phrases and placed them strategically on your site. In this article, you will find valuable resources to get you started on search engine optimization (SEO). Density Search engines such as Google, Yahoo! Or Bing use keyword density in order to attribute a theme to a website, categorize it and define the terms the site is relevant to. This is a crucial part of your SEO campaign as ...
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04.25.12Multitasking Your MarketingIs it better to focus time and energy to get one project effectively generating leads and new business? Or will you see more results by dividing your time and energy switching between 10 different projects simultaneously to enhance your marketing? Did you know that multitasking doesn’t actually work to increase your productivity? The more projects we start and the more marketing we throw out there – often the less productive it all becomes. And with multitasking in general, the thought is that because we are so busy we almost have to do more than one thing at a time to accomplish the ...
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04.25.12Guest Blog: 10 Tips to Blog SuccessfullyGuest blog by Loic Jeanjean, Director of Sales and Web Marketing, at Advisor Websites A blog is a tool designed to build community around your unique skills, ideas and areas of expertise. It’s a place where you can showcase your personality, passions, interests, and allow your visitors/clients to share your stories onto their social networks. Give you access to 10,0000+ of potential readers! In order to succeed, one advisor must have a desire to build a community of readers and ambassadors, a compelling story to share and a commitment to educate its visitors. Here are 10 tips to get you started and stay ...
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04.18.12Like it or not – you need “likes”“Likes” are the new referrals. If you have 100+ people who “like” your Facebook business page, it adds credibility to your firm. In fact, your “likes” are similar to a testimonial, endorsement, and even a referral. If someone thinks enough of you to connect with you, they are also telling others how they feel - at least on the surface. Conversely, if you have 2 people who “like” you it tells a different story and may have an inverse effect on your credibility. So, while you are scheduling out your content calendar for all of the valuable posts you will disseminate ...
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04.11.12Is Your Business Similar to TSA?TSA seems to follow, not lead. When going through airport security, the entire dance the TSA makes passengers go through seems to be a reaction to the actions of someone in the past. They may be looking at what is happening next, but most of their efforts don’t appear very proactive in protecting us. Shoes come off because of a shoe bomber. Liquids must be in 3 oz containers and stuffed into a 1 quart clear, plastic bag because of explosive fluids one person carried. It makes sense why they would take protective measures to try and prevent these situations from ...
recent posts
- A Competitive Spirit Fuels Business
- Guest Blog: Search Engine Optimization – Part 3: Links
- The Believable Voice
- Guest Blog: Search Engine Optimization – Part 2: Content is King!
- It’s Magnificent! Getting Clients to Recognize Your Stellar Service
- Guest Blog: Search Engine Optimization – Part 1: Keywords
- Multitasking Your Marketing
