Strategies for Winning All the Business You Want.
The Archives
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12.21.11Disconnecting Your Connected Kids During The HolidaysMy contention is that relationship skills are as important to ones future as math, science, and reading. But relationship skills are often overlooked because they are not graded in school like other important skillsets. During the holidays, kids, just like adults, are required to navigate a variety of social settings and utilize their relationship skills. And when we hear “…click…click…click…” (the sound of a teenager texting instead of answering Aunt Debbie’s question) it may be when we know that things could be improved upon. As a parent, the holiday season is when we tend to notice most acutely which of our ...
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07.27.11Getting People to Talk About You – A Success StoryDo you think having a website, a social media presence or an email newsletter will get people talking about you? Well that depends, are you sharing anything that people will find valuable to share? People will talk about you because they like you and they value your services and advice. The more strongly they feel about you, the more they will go out of their way to talk about you. But how do they do it? Do they pick up the phone and call everyone they know about you? Probably not. A financial advisor contacted me last week to share with ...
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01.19.11Cultivating Relationships NOT Worth the Time?Proactively cultivating relationships is often an afterthought. We are just too busy trying to get through the workload directly in front of us. And, relationships are not what we DO in our businesses, right? Most firms are not in the “relationship business.” You are in the [INSERT your core offering] business. Simply spoken: We need sales, not more friends! STOP RIGHT THERE!! Above is an excuse that we often create (myself included), subconsciously or consciously, for not finding the time to do one of the most important things directly affecting growth and profitability. Intuitively ...
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10.13.10Negativity Works…It Must!Blog from Maribeth Kuzmeski of Red Zone Marketing I was in California last week and had the “pleasure” of listening to the horrifically negative political ads on TV. Most TV’s across the country are filled with these ads right now. The California Gubernatorial race serves as the perfect example of a political race that has put productive political discourse aside and devolved into a cycle of negative ads. Democratic candidate Jerry Brown refers to his Republican opponent, Meg Whitman, as Pinocchio in his ads. Whitman says that Brown has a legacy of failure ...
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11.10.09Become the Media & Reach the Most ElusiveBlog from Maribeth Kuzmeski of Red Zone Marketing Have you been staring at that list you made of important contacts to keep in touch with, trying to figure out how you should reach out to them next? Do you need a new and unique way to connect with them? Become the media. One great way to connect with those on your Powerful Connections list is by “becoming the media.” Members of the media interview others, write articles, and host radio and TV shows. Want to hear the good news? You can do this too - all from your desk. Here’s How: Today, thanks ...
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10.05.09Delegation Works. But You Have to Connect!Blog from Maribeth Kuzmeski of Red Zone Marketing Delegation is great. It allows us to accomplish so much more by handing off tasks to others so that we can achieve more in our own day. However, sometimes we forget that it is more than just telling someone what to do. What we are really doing is entrusting someone else with a task. When we entrust someone with something, we are doing something more than just throwing a project on their desk and demanding it be returned to us with corrections by 5:00. We are saying, “I trust that you ...
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09.28.09Contrarian Networking – Just Do The Opposite of What Other’s are DoingBlog from Maribeth Kuzmeski of Red Zone Marketing In general, networking to increase sales quickly can often be a frustrating undertaking. Many businesspeople join their local chamber of commerce or other business-networking group, excited by the prospect of turning these new contacts into customers. What we often forget is that others are there for the same purpose – getting the message out there about their business. Much time can then be wasted talking at each other during these events rather than looking for opportunities to work with each other. The result: The networking experience doesn’t live up to expectations; so we quit ...
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09.21.09Using Words to Become a Great ListenerBlog from Maribeth Kuzmeski of Red Zone Marketing Being a great listener is not just about sitting back politely, providing appropriately timed head nods of encouragement, and taking in what another in a conversation is saying. If you can’t engage the person you are in a conversation with, then more often than not, you are not going to have to listen for very long, especially if you are just meeting this person. By watching some of our connector clients at Red Zone Marketing in action, I’ve observed that being a great listener comes down to getting the other person talking. How do I ...
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09.16.09The Connectors: Yours to ReviewBlog from Maribeth Kuzmeski of Red Zone Marketing We are finally here, the Two Minute Warning. The clock's stopped, but the game is far from over. My new book, The Connectors is released next week (September 22), and I could not be more thrilled. It is all about building relationships. Now who would I be as a writer of a book on relationships, if I did not reach out myself and invite you to join in on the conversation. I would like to give 20 of you copies of The Connectors. I want your honest feedback and reviews. Leave me a comment below ...
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