Strategies for Winning All the Business You Want.
The Archives
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01.11.12Getting People to Watch Your VideosVideo is an incredibly powerful marketing tool… but in order for it to work you have to get people to watch. You may have video that you have shared on YouTube, on your website, in a blog or on social media sites. Here are 8 quick tips for engaging people so they will want to watch your video and connect further with you. 1. Create good, interesting content. This is easier said than done. What would people in your target market actually want to learn or find out about you? Ask clients and centers of influence for their feedback on what content ...
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09.21.115 Quick Tips for Creating a Compelling Facebook Business PageWhy would someone take the time to go to your Facebook Page for your business? Here are 5 tips for creating a results-oriented Facebook Page for your business that get people to take action and “Like” your page. 1. First and most important, determine WHY someone would want to spend time at your Facebook Fan page. Create a list of potential value before you start. Just because you have a Facebook page for your business does not mean people will want to go there. Value could include a free download of a report for those that “like” your page. The topic ...
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07.27.11Getting People to Talk About You – A Success StoryDo you think having a website, a social media presence or an email newsletter will get people talking about you? Well that depends, are you sharing anything that people will find valuable to share? People will talk about you because they like you and they value your services and advice. The more strongly they feel about you, the more they will go out of their way to talk about you. But how do they do it? Do they pick up the phone and call everyone they know about you? Probably not. A financial advisor contacted me last week to share with ...
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06.15.11Create a Searchable and Simple Brand PresentationWithout spending any money, firms can create a simple brand presentation and place it where it can be found by prospects. In addition to your website and your online presence, a simple brand presentation is a very viable way to have your services found by qualified prospects online. To get the most out of a brand presentation, uploading it to a document-sharing website such as SlideShare is a great idea. SlideShare enables viewers to download your presentation, giving the opportunity for many more people to find and see it. And, SlideShare documents often appear at the top of searches for a ...
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06.07.11Guest Blog: The Potential in Social Media – 3 Simple Keys to Make it Happen for You!Guest Blog from Michael Lovas, President of About People Once upon a time, every marketing message was a pitch - a one-way transmission of a marketing or sales message. Fast forward to 2003 - Myspace.com was launched, then in 2004 came Facebook and LinkedIn. As we move into the future, more and more social media outlets are being developed. Why is that important? Because those sites gave Every Person the ability to publish their own opinions, and those opinions rival "approved" marketing messages in their ability to influence potential buyers. (So says the Edelman Trust Barometer.) In other words, social media allows ...
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06.01.117 Steps for Releasing Valuable Content through Social MediaValuable content is the key to getting and keeping people interested in your social media sites. You can put endless amounts of time and effort into creating your social media profiles, but if your content is lacking, so will your following. And, your social media is an extension of your brand so it needs to be representative of who you believe your firm is. Here are 7 steps to prepare for the development of consistent and valuable content: 1. Take 1 hour and go through pre-approved or pre-written content available to you (or have a staff member do this) and create ...
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05.24.11Social Media: Now what should I be doing?You’ve spent the time and effort to get your social media sites developed, now what? The premise of social media is to present something of value to others in your social network. Valuable content is defined as something that others: • Find interesting or informative • Deem worthy to take the time to read or view • Want more of and thus will follow you to see what’s next • Will pass along for others to see So where does all of this great, valuable content come from? Do you have to be a prolific writer or hire someone that is? And how difficult will it ...
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02.16.11Why Some are Fearful of Social MediaIn the financial services industry, compliance departments are up in arms because of industry rules requiring firms to retain records of all the social media conversations that their advisors are having. The Securities and Exchange Commission has been reported to be conducting a sweep of registered investment advisers' use of social media and social networking (Investment News 2/14/2011). What’s the big fear? The regulatory agencies like the SEC and FINRA want to make sure that advisors are not promising investors returns or engaging in promotion of unregistered funds, such as private-equity funds ...
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08.25.10Are you anxious about using social media in your business?Blog from Maribeth Kuzmeski of Red Zone Marketing Should you be afraid of social media and the changes and consequences it may bring to your business? It opens your business to the scrutiny of the masses, making you instantly accessible and requires a consistent watch. It depends who you are and what business you are in, but in some cases social media can be a little unsettling. Does that mean we should avoid it? Cross our fingers that it blows over as a passing trend? Well, here are some of the more memorable comments I ...
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03.17.10Sharing Your Credit Card Purchases with the World is the Hot New Trend. Are You Kidding Me?!// Blog from Maribeth Kuzmeski of Red Zone Marketing Would you want the purchases you make on credit cards public for the world to see? Allowing friends and strangers to not only see what you buy, but share their thoughts and comments about it too? Well now you can if you sign up at Blippy.com, a website started in January that allows you to, “see and discuss what everyone is buying.” Most of us make credit card purchases on a regular basis, if not daily. I use my ATM card to purchase items sometimes several times a day instead of using cash. ...
recent posts
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- The Agony of Defeat
- Getting People to Watch Your Videos
- 5 Quick Steps for Creating Great Videos
- The One Thing In Business That is Priceless
- Disconnecting Your Connected Kids During The Holidays
