The Archives

• 09.21.11
  5 Quick Tips for Creating a Compelling Facebook Business Page Branding, Business, Networking, Small Business, social media | (0)

  Why would someone take the time to go to your Facebook Page for your business? Here are 5 tips for creating a results-oriented Facebook Page for your business that get people to take action and “Like” your page. 1. First and most important, determine WHY someone would want to spend time at your Facebook Fan page. Create a list of potential value before you start. Just because you have a Facebook page for your business does not mean people will want to go there. Value could include a free download of a report for those that “like” your page. The topic ...

  Tagged: Facebook, Facebook business page, Facebook company page, Facebook likes, Facebook Welcome Page, financial advisor, Maribeth Kuzmeski, Red Zone Marketing, social media, social networking, valuable content
  
• 02.16.11
  Why Some are Fearful of Social Media Branding, online reputation, social media | (0)

  In the financial services industry, compliance departments are up in arms because of industry rules requiring firms to retain records of all the social media conversations that their advisors are having. The Securities and Exchange Commission has been reported to be conducting a sweep of registered investment advisers' use of social media and social networking (Investment News 2/14/2011). What’s the big fear? The regulatory agencies like the SEC and FINRA want to make sure that advisors are not promising investors returns or engaging in promotion of unregistered funds, such as private-equity funds ...

  Tagged: Branding, Facebook, fear, financial advisor, financial services, financial services industry, FINRA, LinkedIn, Maribeth Kuzmeski, online reputation, Red Zone Marketing, SEC, social media, social networking, Twitter
  
• 03.03.10
  Microsoft releases technology for Connecting – How can it impact your business? Business, Connectors, social media | (0)

  // Blog from Maribeth Kuzmeski of Red Zone Marketing Microsoft has just released Outlook Social Connector, an add-in for Outlook that links your emails and contacts to your LinkedIn network. It’s available as a free download for Outlook 2003, Outlook 2007 and Outlook 2010. It allows you to view existing LinkedIn connection profiles, their profile picture, recent updates, and allows you to add new connections without ever leaving your Outlook inbox. While you are reading your regular e-mail messages in Outlook, you can see the “People Pane” below the message and view the picture, name, and title of the sender.  You can ...

  Tagged: email organization, LinkedIn, Maribeth Kuzmeski, Microsoft Outlook, Microsoft Outlook Social Connector, Outlook Connector, Outlook Social Connector, Red Zone Marketing, social networking, xobni
  
• 02.02.10
  WGN News- The Year of the Connector Business, Connectors, Marketing, Networking, Relationships | (0)

  tweetmeme_source = 'redzonemarketer'; Blog from Maribeth Kuzmeski of Red Zone Marketing  I was invited to talk about the power of Connectors on WGN News this afternoon. Check out the video above to get some quick tips on how you can be a better connector in 2010. 

  Tagged: business communication, business relationships, Maribeth Kuzmeski, Networking, Red Zone Marketing, social networking, The Connectors, WGN, WGN news
  
• 08.17.09
  WARNING: Your Online Reputation May Be at Risk Uncategorized | (0)

  Blog from Maribeth Kuzmeski of Red Zone MarketingAre you overwhelmed by all of the new social media, networking, and blogging spaces available online?  Would you rather ignore the Twitter, LinkedIn, Facebook, YouTube and other social media vehicles that are popping up everyday, rather than try to master them and use them to your advantage? I hear you! I think there are a lot of us out there, nervous to take that step, hoping this online interaction is just a passing trend, one that your business can get by without acknowledging. I don’t see any evidence, however, that that these online networking spaces ...

  Tagged: blog, blogtalkradio, Facebook, Google, LinkedIn, Marketing, online reputation, online reputation manager, Red Zone Marketing, social media, social networking, Twitter
  

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