Strategies for Winning All the Business You Want.
The Archives
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09.14.11Disguising Networking as SellingHave you ever been asked to give up your client list, promote someone else’s product in your email newsletter, or introduce the latest strategy to those you come in contact with? Of course, no one would outwardly ask for these things – especially in the name of good networking, right? The truth is, I get asked for these things from networking contacts almost every day. And I have to say no. Since when did “networking” turn into convincing another person to sell your wares? It’s not even disguised well as networking. In the book The Connectors, I wrote about the research ...
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08.17.11The Secret to WritingI write a lot. I write a weekly blog, books (my 6th in the works), articles for the media, and as a company we write and message for our clients. The number one question I get asked is: where do you find the time for writing? In my experience, finding time to do whatever you want to do whether it is working out, finishing a project at the office, or writing, requires scheduling. It’s not having the time; it’s creating a system for finding and making the time. When I wrote the book, The Connectors, I was on a tight 4 month ...
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03.09.11Time Wasting Awareness: How is your perception of time?Did you know that your awareness of time has a direct impact on your social intelligence? It’s easy to spot someone with poor awareness of time. They talk longer than what seems necessary in a meeting, they’re difficult to get off the phone, and they don’t get anywhere quickly (be it to an appointment, the point of a conversation, etc.). They are your classic time wasters. Every now and again we all fall victim to becoming time wasters. A keen awareness of time requires focus, concern for others, and an internal clock that’s ...
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12.01.10Holiday Parties Are a Great Time to … Network your way into a New Job or New Clients!Think like an introvert—if you have to go, have a plan. Social events can be nerve-racking. Concerns of who is going to be there, how many people you will know, and what should be said to them can run rampantly through your mind. But instead of succumbing to your clammy hands and being a wallflower all night, formulate a plan of action ahead of time that will help you make the most of every event. Doing so will ensure that you make all the right connections, and it will help to alleviate all ...
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11.30.10Networking Tips for the Holiday SeasonThe holiday season offers many networking opportunities for you to take advantage of. Maribeth shares 8 networking tips on Fox News Detroit to make the most of your next holiday party.
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11.17.10I Really Truly Don’t Have Time!Every day I run across the “I don’t have time!!” objection to getting things done (sometimes it is me saying it). As you’re working to finish this year strong and planning for 2011, here is a quick excerpt from The Connectors that I always find grounding. Often it is the simple advice that makes the most sense! Unless public relations is your specialty, the name Ivy Ledbetter Lee probably won't mean anything. In 1904, Lee and a partner launched a practice in the brand new field of public relations. In ...
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02.02.10WGN News- The Year of the Connectortweetmeme_source = 'redzonemarketer'; Blog from Maribeth Kuzmeski of Red Zone Marketing I was invited to talk about the power of Connectors on WGN News this afternoon. Check out the video above to get some quick tips on how you can be a better connector in 2010.
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10.20.0910 Best Opening Lines to Make a ConnectionBlog from Maribeth Kuzmeski of Red Zone Marketing I’ve asked many successful connectors – What do you say to open conversations with others? Are there magic words you use that make strangers open up and actually want to talk with you? What do you say to allow people to connect with you? The key is to help them connect with you, and in turn, you with them. You want to listen, not necessarily talk. To do that, you can control the conversation for as long as you want by asking good questions, paying attention by listening, and really separating yourself ...
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10.05.09Delegation Works. But You Have to Connect!Blog from Maribeth Kuzmeski of Red Zone Marketing Delegation is great. It allows us to accomplish so much more by handing off tasks to others so that we can achieve more in our own day. However, sometimes we forget that it is more than just telling someone what to do. What we are really doing is entrusting someone else with a task. When we entrust someone with something, we are doing something more than just throwing a project on their desk and demanding it be returned to us with corrections by 5:00. We are saying, “I trust that you ...
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09.28.09Contrarian Networking – Just Do The Opposite of What Other’s are DoingBlog from Maribeth Kuzmeski of Red Zone Marketing In general, networking to increase sales quickly can often be a frustrating undertaking. Many businesspeople join their local chamber of commerce or other business-networking group, excited by the prospect of turning these new contacts into customers. What we often forget is that others are there for the same purpose – getting the message out there about their business. Much time can then be wasted talking at each other during these events rather than looking for opportunities to work with each other. The result: The networking experience doesn’t live up to expectations; so we quit ...
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