Strategies for Winning All the Business You Want.
The Archives
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09.15.10Killing Your Competition with (Client) KindnessFive Core Principles for Turning Clients and Prospects into Raving Fans Once upon a time customer service meant more than pressing 2 to wait (and wait and wait) for “the next available representative.” Companies valued those who bought their goods and services and went the proverbial extra mile to make them happy. Today we’re more likely to hear about a company that’s ripped off its customers. Failing to make your customers happy is more than a shame. It’s slow-motion corporate suicide. If you want to make it in today’s crowded, recession-wracked market, you absolutely ...
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08.03.09Can You Become Viral?Blog from Maribeth Kuzmeski of Red Zone MarketingThe goal of marketing today is not just to generate a response, it is to generate a viral response. When someone feels that what you have said or what you offer is compelling enough to send it along to the people they know – you and your message have become viral.Celebrity news travels virally at a rapid pace. The Lindsay Lohan traverses, the separation of Jon and Kate (plus 8), American Idol stars, and untimely deaths of our cherished stars, all speed along at light speed virally. The celebrity “train wreck” that you can’t keep ...
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