Gaining exposure for your products and services today often takes a Herculean effort. With all the noise in the daily lives of clients and potential clients, it has hardly become easier to attract attention and appeal to your target market. But, it has never been more critical for business survival and success.

Attracting attention often requires that you step outside of the current norms and stand out. But to step out and be noticed in a credible way, you must have a compelling reason for people to pay attention. Is your system or solution unique? What about your promotion or call to action, your staff and culture? Does something else cause people to buy and stay loyal to you?

Running a conservative, “under-the-radar” firm today may cause you to become something of the past. Ask yourself these questions:

Are you promoting your sameness?

To be safe, do you feel the need to include a long list of everything under the sun that you could offer a potential client?

Do you have the same verbiage on your website that most others in your industry also use?

If you answered “yes” to any of these questions, you may want to consider modifying your approach. It’s time to stand out, not blend in.

Successful firms find ways to be exciting (while still sticking with their core values) so that people don’t have a choice but to pay attention AND buy! You CAN remain genuine to who you are as a company, and still provide compelling reasons for people to tune in and find out more regarding what you’re about.