How do you build from scratch a credible organization that offers a sure seal of approval from 70,000 families nationwide? Find out in today’s interview with Sharon Vinderine, a TV personality and CEO of Parent Tested Parent Approved (PTPA), a company known for giving a guaranteed seal of approval for family-friendly products.
Sharon will talk about the humble beginnings of the PTPA, and how she made it grow into a well-known organization whose Seal of Approval is among the top 3 recognized seals in the US today. She will also discuss the challenges she has encountered, and still encounters, in running her self-funded business, for which she got an award for Female Entrepreneur of the Year in 2015. Moreover, she will touch on her thoughts about how to connect better with your kids, and how to unlock their full potential by giving them the right opportunities.
It may be challenging to build a company without initial trust or credibility, but that didn’t stop Sharon from making Parent Tested Parent Approved the success it is today. Let Sharon show you how to achieve such heights in your own business, while remaining a trusted and family-centric personality.
In this episode, you’ll learn:
• What Parent Tested Parent Approved is all about, and why families all over trust the PTPA Seal of Approval.
• How to launch, market, and run a self-funded business while remaining genuine and credible.
• One of the biggest obstacles all entrepreneurs encounter, no matter how rich, famous, and successful they currently are.
• What parents can do to bring out their children’s full potential.
Tweetables:
• We are representing what the parents love, what our consumer testers love. And that’s the best kind of validation you can get on a product.
• We need to challenge the younger generation more… They have the potential; they’re just not challenged enough to use that potential.
• Hardship in life is a thing that helps get you through life.
Big Takeaways:
• It can be difficult to build a legitimate company that will be known for its credibility and seal of approval on products and/or services, especially if you do not have a partner in business. But what’s important is staying true to your mission in the business and to its value proposition.
• All successful entrepreneurs encounter the same challenges when building up a business, so it’s a good idea to learn how other successful businesspeople have championed through obstacles and succeeded in being established companies.
• The young people, such as your kids, have a lot of unlocked potential inside them. Sometimes, you need to challenge them to bring out that potential.
Related Links & References:
• Sharon’s AboutMe: https://about.me/SharonPTPA
• Sharon’s LinkedIn: https://ca.linkedin.com/in/sharonptpa
• Sharon’s Twitter handle: https://twitter.com/PTPASharon
• Parent Tested Parent Approved (consumer site): http://ptpa.com/
• Parent Tested Parent Approved (for business inquiries): http://ptpamedia.com/
• The Connectors by Maribeth Kuzmeski: http://www.theconnectorsbook.com/
• The Engaging Child by Maribeth Kuzmeski: https://www.amazon.com/Engaging-Child-Children-Relationship-Technology/dp/0971778035
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