Create Truly Effective Networking That’s NOT Focused on Networking

Contrarian Networking focuses on the principles of networking that do work – and they are almost always the opposite to what we may believe about networking.

Part 2: Contrarian Networking Methods to Building Your Connections

1. Build Quality Relationships. 

Take time to deepen your relationships with referral sources. Invite them to social functions, learn their hobbies and interests, and help them pursue their personal goals.

2. Network in New Places. 

Look for new areas to find referral partners with common interests. Don’t prospect right away; let the relationship mature.

3. Focus on Others. 

Adopt a “What can I do for this person?” mindset. Always give to others, and be known for this.

4. Giving Is the Way To Be Remembered. 

Giving is the greatest reward. But this isn’t the most common type of networking, and it may not be what we think of when we engage in these kinds of activities. Many successful connectors have built their entire client base through giving (not asking or selling). This giving strategy is all about giving referrals, giving help to others, giving business building help to others. The result is that they give back. 1000 times over! 

What different method will you try to increase your networking success?

Maribeth Kuzmeski, PhD, President of Red Zone Marketing, is a marketing strategist, advisor to financial services companies, bestselling author of nine books, and a professional speaker rated as a Top 25 C-Suite Speaker as seen in Meetings & Conventions Magazine. She speaks on topics including marketing, branding, sales, and customer service.

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