By Christine Golden, Chief Marketing Officer, SigniFi Advisor Group
Building a positive company culture is good for business, but it’s arguably more important in industries that thrive on the referral of happy clients – like financial services. ‘Culture’ isn’t just a warm and fuzzy buzzword, however. It’s a set of behavioral and procedural norms that govern a business, and here are five reasons it should matter to your advisory firm.
You may hear the term “value proposition” tossed around in business and marketing circles, but what is one? What do you do with it? And how do you write a good one? A value proposition is a positioning statement that explains the benefit you provide for your target buyer and how you do so uniquely well. In other words, it explains why prospects should choose you over your competitors and how working with you will benefit them.
I saw an interesting video ad in my social media feed last night. The video showed and tracked with a red line just where a website visitor’s mouse traveled as they navigated a particular webpage. Let’s just suffice it to say, the final image looked like the mad scribbles of a kindergartener who got ahold of one too many juice boxes at the lunch table.
Of course, the point of this video ad was to illustrate that you need to have a strategy and flow to your webpages to improve the user experience and lead them where you want them to go—to conversion.
Prefer to listen over read? Check out this short video!
We talk a lot in the financial sphere about differentiators—what makes you unique? Why should a client choose you over another advisor? Taking this one step further, why would a current client recommend you to their friends and family?
The answer is your client experience.
The number one new business driver for financial professionals is referrals.
Prefer to listen over read? Check out this short video on the 5 Digital Marketing Trends.
Whether you are just starting or have been thriving for decades, your future success will depend on your ability to adopt trends in digital marketing.
While many firms have preferred face to face sales and marketing in the past, this way of doing business has been swiftly overshadowed. The future of digital marketing has hit us over the head and may just be here to stay.
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