Advisor Pulse Survey Results: How Advisors Are Operating in This New Era of Uncertainty
Advisor Pulse Survey Results: How Advisors Are Operating in This New Era of Uncertainty
Marketing Has Changed. Are You Ready?
I believe the face of marketing has changed. And I’m not talking about “marketing in a crisis.” I’m talking about the fact that our ability to market our businesses and services may have changed forever (or at least for a long time).
I recently did a video/webinar presentation on Marketing in the Age of Social Distancing (the webinar replay recording is here). When I began researching for the presentation,
3 Actions to Improve Your Business During Crisis
While you are working from home, perhaps have less work to do, and have extra time usually consumed by socializing, why not section off some of your availability to upgrade your marketing? It actually may be a great time to evaluate what you are doing and plan for the future of your business.
1. Improve Your Brand
Take some time to evaluate and rate your brand. This could include your logo,
A Power-Packed Reading List During Quarantine Times
As most of us are spending all of our time quarantined inside the house, I wanted to share with you my reading list of books I love to help us market through this crisis and think differently. I hope you enjoy these!
Discipline Strategy by Dr Tim Coomer
Tim Coomer is a friend of mine and one of the smartest businesspeople I have ever met. He is a serial entrepreneur and personality researcher with a deep understanding of how personality impacts performance.
The Seven Service Standards To Turn Your Service From Good To Great
Great service reflects not only on ourselves, but on the business we work at, the industry we work in, and the reputation that is formed through our delivery.
Zappos recently sent me 2 left shoes (practical only if they also sent me 2 right shoes). The manner in which they handled my situation was inspiring and one of the big reasons I believe they have been so successful. They apologized, shipped new shoes,
