How to Create a Client-Attracting LinkedIn Profile
What is your ideal prospect doing when they land on your LinkedIn profile page? Hopefully, it’s staying and reading through. But how can you be sure?
Here’s the problem: if you have a Linkedin profile, it’s one of the top results people will see when they Google your name or start researching you or your business online.
How Does Your LinkedIn Profile Measure Up?
Find out how your current LinkedIn profile ranks using this free AI tool. This tool will review your profile, give it a grade, and show you where to make improvements.
Creating a Personal Impact with Conversational Marketing
Conversational marketing can have many different forms. The common characteristics just need to include the ability to have two-way communication and be able to have that communication happen in real-time. Typically, conversational marketing occurs either over live chat or over social media.
Use Market Intelligence to Take the Guesswork Out of Prospecting
Conducting market research on your audience will reveal critical information that enables you to understand the best methods for communicating and appealing to them. You can tailor your value proposition to their pain points and approach them as a trustworthy advisor offering meaningful solutions—not just another talking head speaking into the void.
Your Prospects Don’t Have Short Attention Spans
People Don’t Have Short Attention Spans. It’s the Content that Isn’t Interesting.
The truth is out! Humans don’t actually have shorter attention spans than goldfish, it’s just that most of the content we’re consuming isn’t interesting enough to hold our attention.
So what’s with the goldfish?
In 2015, the internet erupted with the statistic that humans have an 8-second attention-span. Less than that of a goldfish! Well,
