The best messaging in the world can’t shine through a shoddy or outdated website. But the sharpest-looking website also won’t convert visitors into clients if the messaging isn’t on target for your ideal client profile. You have to strike the right balance between presenting long- and short-form content alongside engaging visuals.
If your brand were to wake up in the morning and look and the mirror, what would it look like? Dress like? Sound like? What would it say?
Would it be confident or meek? Outgoing or introverted? Noticeable or overlooked? Exciting or blasé?
When I speak about the importance of branding, I can’t help but want to draw the analogy between branding and identity. I find it’s often easier to understand just how important it truly is when you think of it in these terms.
According to Hubspot, ‘Snackable’ content is short, easily digestible content that is often visually engaging.
The purpose of creating this short content is to offer immediate entertainment or insights, prompt others to share socially, attract new leads, and drive people to your website for longer-form content (like a blog) to consume on the same topic.
Four types of snackable content formats that can lead to meaningful outcomes are:
These types of snackable,
How do some firms and ideas go from nowhere to everywhere in a few short months? All of a sudden a restaurant becomes popular, a gas station gains a cult following, or a Broadway show becomes too popular to get a ticket for years. Wouldn’t it be great if our businesses could do that? Here are 3 lessons on branding that I think we can apply.
1. Exploit Your Uniqueness. Being different is risky.
Standing out typically doesn’t happen on its own. Standing
out requires choice. I chose to name my company Red Zone Marketing, focus on marketing
activities that will impact closing sales now (similar to red zone offensive
strategies in football), and carry through the analogy and thought process in
all that my firm does. I even have a themed football card as a business card
and always wear red. Yes, it’s different,
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