By Maribeth Kuzmeski
When a business states that they “provide exemplary service” do you think people actually believe this? It is like saying, “trust me” or “the check is in the mail.” Empty statements void of facts are a waste of words today.
We have to do better than this. Today it is harder than ever to get a prospect to pay attention, much less believe that your value may be worth it.
By Maribeth Kuzmeski
It’s easy to
answer questions the way people expect you to, but why not surprise them with
something authentic? We are all often asked, “How are you?” How do you answer
the question? Is there an opportunity there, or do you just waste breath by
answering, “Good.”
I asked a
client this trivial question recently and he replied, “A Box of birds!”
I paused and then
he reminded me that he is originally from New Zealand and this means that he is,
By Maribeth Kuzmeski
After watching my son’s team, Clarkson University, lose in
overtime to Notre Dame in the NCAA Hockey Tournament, I was so disappointed and
sad for the boys, but also proud of the way they prepared, practiced, and
sacrificed for a whole season to get to that one game.
What if the livelihood of your business was similar to a
one-and-done NCAA basketball or hockey tournament game or national championship
football game?
By Maribeth Kuzmeski
As March Madness in Men’s Division 1 Basketball is upon us
it makes me think about all the prognosticators picking the teams they think
will win it all. Very often, no one is right. For instance, last year, none of
the 17.3 million ESPN brackets selected a perfect bracket in the tournament.
Warren Buffett has offered his employees at Berkshire
Hathaway a chance to enter his annual March Madness bracket contest.
What makes prospective clients remember us? It’s our
excellent work, right? That’s what I used to think. But there are individuals
that are good at their jobs everywhere. That isn’t exactly in and of itself memorable.
So what can help us become memorable? I think in addition to excellent work, we
all need a hook too.
The name of my company is Red Zone Marketing. When you have
a color in the name of your company,
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