Category Archives: Business

Company Culture & Its Impact on Business Growth

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Have you given your company culture much thought lately?

If asked, could your clients describe your firm’s culture?

And what about your team members? Could they define it?

You may be wondering why company culture matters so much. People come to work, they do their job and somehow it works and your business keeps moving forward. I recently came across a company that made me think more about company culture and its greater impact on a company’s growth.

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Celebrate Your Business Wins Like a True Football Fan

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It’s Super Bowl time. As a big football fan, I always love
the Big Game (although it is a lot more fun when my team is in it). But at this
time of the year, I always think about the odd way that fans like me react
while watching a game in which we have zero control over the outcome.

For instance, I am superstitious when watching games
(wearing my “lucky” t-shirt),

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Effective Leaders Connect First

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According to an article in Harvard Business Review, “Connect, Then Lead”, it is far more effective to lead in business when you begin by establishing warmth and understanding. Yet, many leaders today approach business focusing first on strength and competence. If this sounds backwards to you, it is possible you are in the group that may have an issue – I know prior to all the research we have done on this topic that I did not get it right either.

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What Real Fans of Your Business Will Do

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Sometimes we do things in certain circumstances that we normally wouldn’t do…ever.  I’m a Green Bay Packer fan, born and raised in Wisconsin. You may have noticed that many Packer fans wear what is commonly referred to as a “cheesehead.” Now, WHAT would possess someone of seemingly normal intelligence to wear a bright yellow foam hat shaped like a wedge of cheese?

Some Packer fans wear these yellow foam hats in public…at a game surrounded by thousands of other people…and they even TRY to be on TV in front of millions more people!

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Maribeth Kuzmeski and Marie Swift Announce Interactive Media Training / Thought Leadership Experience

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Tenured Financial Advisors are Invited to “Step into the Spotlight” at The Advisor Thought Leader Summit

July 31, 2018 [CHICAGO] –Long-time financial services marketing and PR consultants Maribeth Kuzmeski (www.RedZoneMarketing.com) and Marie Swift (www.ImpactCommunications.org) are joining forces to bring the first-ever Advisor Thought Leader Summit to a select group of tenured financial professionals. The event – which is being billed as an interactive workshop and “media training on steroids” – will take place November 9 and 10,

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