This summer I taught an intensive marketing class at Columbia University where the students were required to create a business idea and then design an integrated marketing campaign to promote it. At the end of the course, each group competed to see who had the most compelling marketing campaign to attract new business.
The students were surprisingly quick to write compelling messaging, design ads, create videos, prepare brochures, write sales scripting, design a website and develop social media profiles.
Did you know that Thomas Edison’s invention of the light bulb, and also the storage battery, were preceded by thousands and thousands of experiments,
In marketing, delegation is often one of the most critical factors to successful execution. However, delegation can also be the cause of results breaking down.