By Maribeth Kuzmeski, PhD
Infomercials help brands sell billions of dollars of products and services every year. While some members of the advertising industry view infomercials as second-rate campaigns, in general, they work. That’s why they are on all the time! We’re not saying you should start running infomercials of your own, but we are saying there may be something that you can learn from them. Here are 3 elements that make infomercials successful that you can apply to your business.
Many remarkable women have made their mark in the field of business, but the truly exceptional ones are continuing to pass on their knowledge to other promising women. In today’s podcast, listen to the insights of Andrea March, a long-time entrepreneur who founded and ran multi-million dollar businesses and is a co-founder of the Women’s Leadership Exchange (WLE), an organization dedicated to supporting women leaders.
Andrea will talk about the experiences that led her to form the WLE,
By Maribeth Kuzmeski
Don’t assume that people talk about the things that are at the core of what your company provides. After all, those things are supposed to be there. What people will remember and talk about are the unexpected things that set you apart. It’s often the small things that grab their attention.
You should leave something behind with the people you encounter: a thought, a memory,
Just how important is relationship-building to business, despite it not being part of your job description? A firm believer in relationships and collaboration, Leslie Grossman, author, entrepreneur, and co-founder of the Women’s Leadership Exchange, speaks of the importance of face-to-face communication today.
She talks about her book “Link Out”, which has her findings on the best ways to connect with people in order to further your business and career. She discusses as well what she discovered to be the common factor most successful women have.
While the world has seen many women stake their claims as leaders, there is still a gap between genders in terms of leadership. In today’s episode, Janet Salazar, human potential activist and Permanent Representative to the United Nations, talks about a solution to bridge the gap and create real change. She discusses her innovative dialogue series, Conversations with Men™, a pioneering and groundbreaking executive forum with the mission of engaging men in leadership roles to accelerate women’s leadership at the top,
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