When speaking with prospective clients, explaining your differences as “better” than others seems logical. After all, isn’t that why someone would choose us and our business over someone else – because we’re the better business? However, this method is not always effective.
For instance, if someone asks why they should do business with you as opposed to the firm across the street – you begin to give them your list of “betters.” You may not say it by using the word better,
Are you doing what you told your clients and prospective clients you would do? If you are, this may be the reason clients don’t refer you as much as they should. To put it simply, you’re not getting the referrals you deserve because you are doing exactly what you promised you would do. And although there is nothing wrong with that, it is not unique or exciting, and it may not cause people to talk about you or your company.
Good businesspeople are referable, for the most part. If you were to ask all of your current clients if they would ever refer business to you, most would say that they would. In fact, for healthy businesses, 80% of the clients on average would say that they would give a referral. So if they say they WOULD give a referral, why don’t they?
Sometimes, if you believe you are delighting your clients and still not receiving regular referrals from them,
When Rocky Wirtz, owner of the Blackhawks, took over the team from his father, he emphatically stated that the team would be a winning franchise again. Then he went about doing something about his statement. Almost immediately, he moved to change everything about the team from the players, to home office staff, to media contracts. And just as important as winning the Stanley Cup (three times now under Rocky), is how he did it. He had a plan that he likely formulated for years prior to his assumption of the team from his late father,
It’s business conference time once again with many firms hosting their large summer meetings. Do the meetings typically present you with ideas to improve your business, increase revenue, or create efficiencies?
Most meetings actually do bring many ideas that will help improve your business. The key is having a plan to get them home with you and get them implemented. Oftentimes, we return to the office with good intentions to get new initiatives started,
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