Did you miss The Advisor Thought Leader Summit last week? I hosted the summit with Marie Swift of Impact Communications. The event turned out beyond our expectations! There was a full room, delighted attendees, gracious sponsors and an amazing lineup of speakers including a media personality and producer, multiple New York Times best-selling authors, TEDx speaker, and powerful marketing and video experts. Each attendee recorded their own thought leader video that they now can use online and in their communications.

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Can you clearly describe your value? It’s something you should be able to do at any time. If you can’t do it at this time, we’re here to help. Describing your value should be direct, simple, and understandable to grab the attention of your prospects.

Here is our Messaging Your Value Formula that will help you truly stand out:

Focus your message on a target.

Describe what they want that you offer.

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Are women a niche market for financial advisors? Some would consider them to be a niche market. But if women are a niche, then I guess men are too. You rarely, however, hear a business, for instance a financial advisory firm, claim that they are targeting men. Then why women?

There is no question that the key to working with women is an art – but perhaps not in the way you may think.

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It may feel instinctual, when someone asks you how you are different than your competition, you focus on the things you do “better” than them.

If someone asks why they should do business with you as opposed to the firm across the street – you begin to give them the “betters.” You may not say it by using the word better, but it sounds like you will have better communication, better services,

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